![\"Exploring](\"https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2024\/04\/Exploring-the-Top-of-Funnel-ToFu-1024x536.png\")
<\/p>\n\ud83c\udfaf Every Business, Big or Small, Faces One Universal Quest: Selling Products or Services.<\/p>\n
Sounds simple, right? But the truth lies far from simplicity. Making people aware that you exist is just the beginning. \ud83c\udf31 Building connections, fostering trust, and then finally converting interest into a purchase is a journey that’s as intricate as it is essential.<\/p>\n
Welcome to the world of ToFu, MoFu, BoFu, where these three stages form the backbone of the customer conversion process:<\/p>\n
Top of Funnel (ToFu): Where awareness blooms \ud83c\udf3c<\/p>\n
Middle of Funnel (MoFu): Building trust like the most robust bridges \ud83c\udf09<\/p>\n
Bottom of Funnel (BoFu): Closing deals with the finesse of a maestro \ud83c\udfbb<\/p>\n
In this exciting landscape of ToFu MoFu BoFu strategy, it’s not just about selling; it’s about embarking on a thrilling voyage with your potential customers. From igniting curiosity with ToFu MoFu BoFu marketing to shaping content that resonates – it’s an art form, and you’re the artist. \ud83c\udfa8<\/p>\n
Let’s unravel the secrets of this extraordinary journey, explore the metrics to measure success, and uncover tactics that are as innovative as they are effective. Ready to dive into the deep end of ToFu MoFu BoFu content? \ud83d\ude80<\/p>\n
“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau<\/p>\n
Keep reading as we decode how to turn those prospects into a goldmine of loyal customers. It’s time to master the marketing funnel and maybe even redefine it! \u2728<\/p>\n
What does this elusive “conversion” mean? Picture it as the triumphant moment when a potential customer takes the enchanted step you’ve been hoping for, be it making a purchase or embracing a subscription.<\/p>\n
Now, enter the realm of ToFu, MoFu, BoFu! \ud83c\udfad Think of these stages as the acts of a grand performance, a wondrous play where the customer journey transforms from a mere first glance to a standing ovation.<\/p>\n
But what is a marketing funnel, you ask? \ud83e\udd14 Imagine an elegant, cascading waterfall narrowing down to a powerful stream. The shape of this waterfall, or funnel, artfully illustrates your audience’s journey as they dance towards a purchase decision. \ud83c\udfde\ufe0f<\/p>\n
Top of Funnel (ToFu): A symphony of curious glances \ud83c\udfb6<\/p>\n
Middle of Funnel (MoFu): A ballet of growing interest \ud83e\ude70<\/p>\n
Bottom of Funnel (BoFu): The final act, where conversion takes a bow \ud83c\udfac<\/p>\n
As the audience moves through the stages, the crowd thins. Some leave, charmed by other spectacles or held back by barriers like price or choice. Yet, the funnel’s elegant shape tells the tale of narrowing down to only the enchanted few who decide to join your adventure.<\/p>\n
The marketing funnel is not just a concept; it’s a captivating story with your brand as the protagonist, weaving the web of connection, trust, and that magical conversion.<\/p>\n
2nd H2: Analysing ToFu, MoFu, BoFu: A Deep Dive into the Conversion Funnel Stages<\/p>\n
The conversion funnel, a mysterious yet vital part of any marketer’s toolkit, can be melodiously understood through three captivating movements:<\/p>\n
1\ufe0f\u20e3 Top of the Funnel (ToFu): The grand overture where everything begins. \ud83c\udfbb<\/p>\n
2\ufe0f\u20e3 Middle of the Funnel (MoFu): The gentle and engaging crescendo building the intrigue. \ud83c\udfb7<\/p>\n
3\ufe0f\u20e3 Bottom of the Funnel (BoFu): The powerful finale where conversions are spotlighted. \ud83c\udfba<\/p>\n
\ud83c\udf1f But What is a Conversion Funnel, You Wonder? \ud83c\udf1f<\/p>\n
Picture a majestic mountain with different terrains:<\/p>\n
Top of the Funnel Marketing: The inviting foothills where curiosity is ignited. \ud83c\udfde\ufe0f<\/p>\n
Middle of the Funnel: The intriguing trails where interest is nurtured. \ud83c\udf04<\/p>\n
Top of Funnel vs Bottom of Funnel: A thrilling contrast between the adventurous start and the victorious summit. \ud83c\udfd4\ufe0f<\/p>\n
In each of these stages, the right ToFu MoFu BoFu content serves as your guide, leading the way with the following:<\/p>\n
Engaging marketing tactics that resonate \ud83c\udfaf<\/p>\n
Content types that spark interest and connection \ud83d\udca1<\/p>\n
Metrics that gauge your every stride toward success<\/p>\n
<\/p>\n
Imagine the Top of the funnel as the bustling lobby of a grand theatre \ud83c\udfad, where curiosity is afoot and anticipation fills the air. It’s not merely about letting in every passerby; it’s an artful dance to captivate the right audience for the performance.<\/p>\n
In the mesmerising world of Top of the funnel marketing, the spotlight is on generating a buzz, igniting interest, and setting the stage for an unforgettable customer journey. \u2728 But wait, it’s not just about pulling back the velvet rope for all.<\/p>\n
The twist in the plot? \ud83d\udd75\ufe0f Attracting the RIGHT audience<\/p>\n
Picture this: Inviting the wrong crowd at this stage is like playing a symphony to those expecting a rock concert. The result? An empty hall and lost opportunities<\/p>\n
The magic wand to this challenge? Conducting in-depth audience research, crafting the perfect invitation and ensuring you’re serenading the right segment of the crowd.<\/p>\n
Top of the funnel isn’t merely the beginning; it’s the enchanting overture to a customer’s journey with your brand. Treat it with the finesse it deserves, and you’re on the path to a standing ovation. \ud83c\udf1f<\/p>\n
Step into the dazzling world of ToFu marketing tactics, where attraction and engagement are the show’s stars! \ud83c\udf1f These are the early notes that play in your audience’s buyer’s journey, sparking awareness, piquing interest, and initiating the dance.<\/p>\n
Let’s waltz through 3 of the most popular Top of funnel marketing tactics:<\/p>\n
1\ufe0f\u20e3 Digital PR: Imagine painting the digital town with your brand, sprinkling compelling content, engaging online communities, and turning digital media outlets into your canvases. Create a brand image that shines! \ud83c\udf08<\/p>\n
2\ufe0f\u20e3 SEO Magic: Your brand’s enchanting spell on search engines! Tweak the technical secrets of your website, build magical links, and target keywords that summon your audience. Be the sorcerer of search engine rankings! \ud83d\udd2e<\/p>\n
3\ufe0f\u20e3 Paid Social Media & Influencer Power: Tap into the celebrity sparkle with social media platforms and influencers. \u2728 Dunkin\u2019 Donuts, for instance, danced with Charlie Damelio (a TikTok sensation with 151M followers) for a delightful coffee promotion. Cheers to viral charm! \u2615<\/p>\n
Imagine stepping into a party where no one knows you, and you’ve got this once-in-a-lifetime opportunity to make a splash. That’s your Top of the Funnel content! \ud83c\udf89<\/p>\n
Think of it as a grand ball, and here’s what you serve on the platter:<\/p>\n
1\ufe0f\u20e3 Blog Posts: Your conversation starters, SEO-optimised to charm and inform. A sprinkle of brand credibility on Top! \ud83d\udcdc<\/p>\n
2\ufe0f\u20e3 Infographics: The colorful cocktails, simplify the complex and catching the eye. A visual feast! \ud83c\udfa8<\/p>\n
3\ufe0f\u20e3 E-books: The sumptuous main course, rich insights, and tasty solutions. A delightful exchange for contact info! \ud83d\udcda<\/p>\n
4\ufe0f\u20e3 Webinars & Podcasts: The lively music, engaging the senses, building trust, and waltzing with leads. \ud83c\udfa7<\/p>\n
5\ufe0f\u20e3 Videos: The sparkling fireworks, short and captivating, fostering connections, and lighting up your brand’s sky. \ud83c\udfa5<\/p>\n
And the cherry on Top? Show your guests that you get their struggles and you’re there for them. Be the Salesforce at your party, showcasing expertise like a pro, and offering treasures of Knowledge.<\/p>\n
Key Metrics to Assess the Top of the Funnel<\/p>\n
Navigating the Top of the conversion funnel? Arm yourself with the right tools to measure the sparkle of your ToFu marketing strategy! \ud83c\udf1f<\/p>\n
Here’s a swift glance at 5 essential metrics to gauge your success:<\/p>\n
1\ufe0f\u20e3 Unique Visitors: Count the curious eyes on your website! It’s all about reach. \ud83d\udc40<\/p>\n
2\ufe0f\u20e3 Click-Through-Rate on ToFu Content: What’s your charm percentage? Measure clicks to know if they’re hooked! \ud83c\udfa3<\/p>\n
3\ufe0f\u20e3 Social Media Engagement: Love, laugh, share! Track likes, comments, and shares to feel the buzz. \ud83d\udcac<\/p>\n
4\ufe0f\u20e3 Downloads: Content flying off the shelves? Count downloads for the real engagement score. \ud83d\udce5<\/p>\n
5\ufe0f\u20e3 Brand Mentions & PR Coverage: You’re the talk of the town! Where’s your name today? \ud83d\udcf0<\/p>\n
![\"Navigating](\"https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2024\/04\/Navigating-the-Middle-of-Funnel-MoFu-1024x536.png\")
<\/p>\n
Welcome to the \ud83c\udfad Middle of the Funnel – the intriguing act two of your marketing funnel adventure!<\/p>\n
Here, the curiosity piqued at the top blossoms into genuine interest. Your potential leads are no longer mere spectators; they’re in the play! \ud83c\udfac The goal? Nurture these budding relationships, letting them bloom into qualified customers. \ud83c\udf37<\/p>\n
The middle of the funnel is like a delicate dance \ud83d\udc83. Too much attention, you might smother; too little, they may drift away. Balance is key!<\/p>\n
Your funnel marketing strategy now shifts from a broad welcome to personalised guidance. Think of it as leading a dance, hand-in-hand, matching steps with your lead funnel, showing the rhythm of your offerings without stepping on any toes.<\/p>\n
Remember, the middle of the funnel isn’t about flashy moves; it’s about the right moves. Engage, educate, and elevate, but don’t overwhelm. \ud83c\udf1f<\/p>\n
Welcome to the heart of the journey, the middle of the funnel, where intrigue turns into engagement. It’s time to roll up those sleeves and get hands-on! Here are 4 creative MoFu marketing tactics to deepen connections:<\/p>\n
1\ufe0f\u20e3 Targeted Email Marketing Campaigns: \ud83d\udc8c Write letters, not ads! Send personalised messages, guiding prospects from mere awareness to serious consideration.<\/p>\n
2\ufe0f\u20e3 Classes or Workshops: \ud83c\udf93 Teach, don’t preach! Host enlightening sessions, providing insights and solutions. You’re not just selling; you’re empowering and building trust.<\/p>\n
3\ufe0f\u20e3 Interactive Content (free tools, calculators, quizzes): \ud83d\udee0\ufe0f Let them play! Offer engaging tools that give personalised results. You’re not just informing; you’re making it fun.<\/p>\n
4\ufe0f\u20e3 Demos and Free Trials: \ud83c\udfae Show and tell! Let your products or services speak for themselves with hands-on experiences. Showcase the real value, make it tangible, and watch hesitation melt away.<\/p>\n
The journey’s deepened, and your leads are keen to know more. Welcome to the middle of the funnel, where connections flourish and interest grows. Here’s your palette of MoFu content, each shade designed to nurture, educate, and guide:<\/p>\n
1\ufe0f\u20e3 Drip Emails to Various Audience Segments: \ud83d\udca7 Like gentle rain, send a series of targeted emails, each droplet rich with content that guides leads through consideration and evaluation.<\/p>\n
2\ufe0f\u20e3 Product Demo Videos: \ud83c\udfa5 Lights, camera, action! Show your products in motion, vividly presenting features and benefits to engage leads and spark purchase intent.<\/p>\n
3\ufe0f\u20e3 White Papers and Research Reports: \ud83d\udcc4 A scholarly touch! Offer in-depth insights and industry data, forging a bond of trust and authority with leads at the thoughtful consideration stage.<\/p>\n
4\ufe0f\u20e3 Product Comparison Guides: \ud83d\udd0d See through their lens! Help them evaluate and choose content that compares products or services, guiding leads to the best fit.<\/p>\n
5\ufe0f\u20e3 Online Classes: \ud83c\udf93 Knowledge is power! Host sessions that enlighten and empower, positioning your brand as a wise mentor rather than a mere seller.<\/p>\n
Ah, the dance of numbers and relationships! \ud83c\udfb6 As we waltz through the middle of the funnel, let’s take a moment to check the heartbeat of our engagement. Here’s how:<\/p>\n
1\ufe0f\u20e3 Email Campaign Engagement Rates: \ud83d\udce7 Open, read, respond! The percentage of emails opens the story of interest and connection with your mid-funnel content. Are they listening to your whispers?<\/p>\n
2\ufe0f\u20e3 Landing Page Engagement Metrics: \ud83c\udfaf Clicks and scrolls paint the picture! Analyse visitor interactions to evaluate your content’s allure. Is it relevant? Is it persuasive? Let their fingers tell the tale.<\/p>\n
3\ufe0f\u20e3 Click-through-rate on MoFu Content: \ud83d\uddb1\ufe0f A click is a nod, a yes! Monitor the percentage of clicks on Middle of Funnel content, capturing glimpses of interest in a deeper engagement.<\/p>\n
4\ufe0f\u20e3 Conversion Rates for Mid-Funnel Offers (Demos, trials, classes): \ud83c\udf81 Here’s the treasure! The percentage of leads engaging with demos, trials, or classes assesses how effective your content is in luring them closer.<\/p>\n
![\"Delving](\"https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2024\/04\/Delving-into-the-Bottom-of-Funnel-BoFu-1024x536.png\")
<\/p>\n
Welcome to the crucial junction where potential becomes a reality \u2013 the bottom of the funnel. It’s like standing at the threshold of success, but it’s no easy breeze to convert those last miles into a triumphant end. \ud83c\udfc6<\/p>\n
Consider this stage the fine art of persuasion. Customers are ready, almost there, but wait \u2013 challenges arise! Price tags glare, alternatives whisper, and concerns lurk. It’s the moment when doubts and questions pop up like uninvited guests. \ud83e\udd14<\/p>\n
But fret not! The bottom of the funnel is all about aligning stars \u2b50 \u2013 the correct information with the right resources at the right time.<\/p>\n
“A confused mind never buys.” \ud83d\uded2 Remember, clarity is your tool, and timing is your ally. Address concerns, showcase value, offer support and you’ll find the key to successful sales funnel conversion.<\/p>\n
Turn hesitations into handshakes \ud83e\udd1d, doubts into deals \ud83d\udcdd, and potentials into purchases \ud83d\udcb2. That’s the magic of mastering the bottom of the funnel! \ud83c\udf1f<\/p>\n
Limited-Time Offers and Discounts \ud83d\udd52: Create urgency with exclusive deals, driving swift conversions at the bottom of the funnel.<\/p>\n
Live Demos \ud83c\udfa5: Showcase benefits and dissolve final doubts, steering prospects towards buying at the bottom of the funnel.<\/p>\n
Onboarding and Customer Success Resources \ud83d\udcd8: Ensure seamless adoption and build loyalty post-purchase. A key to sales funnel conversion.<\/p>\n
Customer Success Stories \ud83c\udf1f: Share inspiring journeys of satisfied clients, crafting trust, and sealing deals at the bottom of the funnel.<\/p>\n
With the right tactics, the final stretch doesn’t have to be a struggle. Make it a victory lap! \ud83c\udfc1<\/p>\n
\ud83c\udf81 Crafting Confidence: BoFu Content to Seal the Deal \ud83d\udecd\ufe0f<\/p>\n
Coupons and Discount Codes \ud83d\udcb8: Offer incentives with timely reductions to trigger immediate action at the bottom of the funnel.<\/p>\n
FAQ Pages and Buyer Guides \ud83d\udcd6: Provide answers and insights that clear the path for decisive purchasing.<\/p>\n
Customer Support and Demo Request Forms \ud83d\udcde: Enable prospects to connect and explore, encouraging engagement and conversions at the bottom of the funnel.<\/p>\n
Competitor Comparison Guides \ud83e\udd47: Emphasise your edge, guiding choices in your favour for the ultimate sales funnel conversion.<\/p>\n
Use Cases (Highlighting Client Successes) \ud83c\udfc6: Showcase real-life triumphs with your product, painting a vivid picture of success waiting on the other side of ‘Buy Now.’<\/p>\n
Every content piece is a step towards trust and transaction. Make them count! \ud83c\udfaf<\/p>\n
\ud83d\udcca BoFu Metrics: Your Bottom Line’s Best Friends \ud83d\udcc8<\/p>\n
Purchase Conversions \ud83d\uded2: Track the number who made the leap from prospect to purchaser at the bottom of the marketing funnel. It’s the heartbeat of your sales funnel conversion.<\/p>\n
Customer Acquisition Cost (CAC) \ud83d\udcb2: Eye the expenses of winning new customers to ensure your marketing isn’t breaking the bank.<\/p>\n
Conversion-to-Lead Ratio \ud83d\udd04: Measure the magic of bottom-funnel content by the percentage of leads turning into loyal customers.<\/p>\n
Return on Ad Spend (ROAS) \ud83d\ude80: Assess every advertising dollar’s worth by the revenue it rakes in at the bottom of the funnel.<\/p>\n
Customer Retention Rate \u2764\ufe0f: Keep tabs on the customers who stay loyal to gauge satisfaction beyond the sale.<\/p>\n
These key numbers are the compass for your course, guiding tweaks, turns, and triumphs in the customer journey’s final lap. \ud83c\udf89<\/p>\n
Imagine peeking behind the curtain of your fiercest rival’s success, uncovering the twists, turns, and tools they’ve harnessed in their conversion funnel. From ToFu to BoFu, the following is how one might dissect a competitor’s approach:<\/p>\n
In the thrilling business arena, market leaders in customer conversion stand out like bright stars in a clear night sky. These champions have mastered the art of the marketing funnel, guiding potential leads from curiosity to commitment with finesse and flair.<\/p>\n
Innovative ToFu Tactics: Their top-of-the-funnel strategies aren’t just about grabbing attention but igniting imagination and sparking genuine interest. \ud83d\ude80<\/p>\n
Engaging MoFu Approaches: Through the middle of the funnel, they foster relationships, providing value, education, and trust that feels tailor-made. \ud83c\udf1f<\/p>\n
Powerful BoFu Conversions: At the critical bottom of the funnel, they leverage urgency, clarity, and confidence, turning potential customers into delighted buyers. \ud83c\udfaf<\/p>\n
These leaders are not merely sellers but storytellers, educators, and friends to their customers. They navigate the complex sales funnel conversion with agility, turning challenges into opportunities. Their success isn’t accidental; it’s a product of innovation, empathy, and relentless pursuit of excellence.<\/p>\n
In recognising them, we don’t just applaud their achievements; we learn from their methods and get inspired to join them in the ranks of market dominance. \ud83c\udfc5<\/p>\n
Analysing a competitor’s funnel strategies requires a deep dive into their audience. Understanding their demographic and socioeconomic makeup helps assess how their marketing targets different segments.<\/p>\n
Take, for instance, Zennioptical.com. Using tools like One2Target, we find their audience mainly consists of females aged 25-34, living in family households, working full time, and holding either a high school diploma or college degree.<\/p>\n
This snapshot sheds light on how Zennioptical.com crafts its marketing funnel and provides valuable insights on refining our strategies. Knowing your competitors’ audience is crucial in sculpting a more effective and responsive marketing funnel. \ud83c\udfaf<\/p>\n
We unearth some compelling insights by looking into Zennioptical.com’s traffic acquisition strategy using the Traffic Analytics tool. We discover their strongholds within the Traffic Journey Report, focusing on the total traffic breakdown and excluding direct traffic.<\/p>\n
Organic Search and Referral \ud83c\udf10 emerge as powerful channels for Zennioptical.com. A noteworthy trend: their referral strategy surged since December last year, channelling a significant influx of traffic into their funnel. This observation underlines the potential impact of refining and investing in these specific channels, offering clues to a possibly successful strategy for your own business. \ud83d\udcc8<\/p>\n
Utilising the Traffic Analytics Top Pages report, we zoom into the pages zennioptical.com promotes through their Email, paid search, and paid social channels. When we filter by Email, a striking page emerges, highlighting glasses under $30.<\/p>\n
This middle-of-the-funnel page isn\u2019t just an average showcase; it\u2019s a carefully designed engagement tool to guide potential customers toward the bottom of the funnel.<\/p>\n
\u2728 Filters on the left streamline style browsing<\/p>\n
\u2764\ufe0f A \u201cFavorites\u201d feature (symbolised by a heart icon) simplifies creating a custom favourites list<\/p>\n
\ud83d\udc53 A \u201cVirtual Try-On\u201d button offers a digital dressing room, enabling customers to visualise the look before committing to purchase<\/p>\n
These features don\u2019t just enhance user experience; they actively channel users down the sales funnel, transforming curiosity into conversion. It’s a smart lesson in turning simplicity and customer-centric design into an effective sales strategy. \ud83d\ude80<\/p>\n
Keeping an eye on your competitors’ online marketing strategies can reveal valuable insights into how they lure potential customers and how they engage them within their conversion funnel.<\/p>\n
Crafting and refining your conversion funnel is an ongoing task \ud83d\udee0\ufe0f. As market dynamics shift \ud83d\udd04 and customer behaviours evolve \ud83e\udde0, maintaining a robust funnel, assessing key metrics \ud83d\udcca and continuously enhancing your strategies become essential.<\/p>\n
In this landscape, understanding funnel marketing \ud83c\udfaf, distinguishing between Top of funnel vs. bottom of funnel \ud83d\udcc8 and deciphering sales funnel vs. marketing funnel are vital. Equally important is grasping sales funnel conversion techniques \ud83d\ude80 and mastering how to convert customers into sales \ud83d\udcb0.<\/p>\n
This article lays down a blueprint \ud83d\uddfa\ufe0f encompassing tactics, content, and metrics alongside insights from competitor funnels. It’s your go-to guide for steering potential customers along the buyer journey \ud83d\uddfa\ufe0f and into a successful sale \ud83c\udfc6.<\/p>\n
Ready to take the next step? Explore Traffic Radius<\/a> \ud83c\udf10 and leverage our buyer journey template to create a funnel that works best for your brand. It’s time to convert those leads into loyal customers \u2764\ufe0f!<\/p>\n \ud83c\udfaf Every Business, Big or Small, Faces One Universal Quest: Selling Products or Services. Sounds simple, right? But the truth lies far from simplicity. Making people aware that you exist is just the beginning. \ud83c\udf31 Building connections, fostering trust, and then finally converting interest into a purchase is a journey that’s as intricate as it… Continue reading The ToFu, MoFu, BoFu Framework: A Hands-On Guide to Navigating the Conversion Funnel<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":21000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-20390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/20390"}],"collection":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/comments?post=20390"}],"version-history":[{"count":4,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/20390\/revisions"}],"predecessor-version":[{"id":21005,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/20390\/revisions\/21005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/media\/21000"}],"wp:attachment":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/media?parent=20390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/categories?post=20390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/tags?post=20390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"footer-promotion\"](\"https:\/\/trafficradius.com.au\/wp-content\/uploads\/2023\/04\/footer-promotion.jpg\")
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