{"id":14611,"date":"2023-04-07T20:59:05","date_gmt":"2023-04-07T10:59:05","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=6646"},"modified":"2024-03-25T10:55:34","modified_gmt":"2024-03-25T10:55:34","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/email-marketing-services\/email-marketing-best-practices\/","title":{"rendered":"Email Marketing Best Practices"},"content":{"rendered":"<p><strong>Email marketing best practices:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17360 aligncenter\" src=\"https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2023\/04\/Email-Marketing-06-300x157.jpg\" alt=\"Email-Marketing\" width=\"705\" height=\"369\" srcset=\"https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2023\/04\/Email-Marketing-06-300x157.jpg 300w, https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2023\/04\/Email-Marketing-06-768x402.jpg 768w, https:\/\/trdemo.com.au\/demo-traffic\/wp-content\/uploads\/2023\/04\/Email-Marketing-06.jpg 1025w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p>Marketing has been taking off like a rocket in recent years. Where once it was an industry dedicated to print and video media, the commercialisation of the internet opened up a new form of marketing, digital. Not only that but with platforms like Myspace, Facebook, Twitter, and more it wasn\u2019t long before the internet\u2019s accessibility was followed by the accessibility of the marketing industry.<\/p>\n<p>One of the most accessible forms of marketing (which is why most businesses these days are using it) is email marketing. Simply put, it\u2019s the act of getting customers to sign up to a mailing list in exchange for special offers, promotions, and information regarding the company. It is one of the most cost-effective, and easiest to implement marketing strategies, and we\u2019re here to tell you all about it.<\/p>\n<h2><strong>The Difference between Spam and Email Marketing<\/strong><\/h2>\n<p>There are quite a few differences between email marketing and spam emails. The laws and regulations regarding spam can be found in the <a href=\"https:\/\/www.legislation.gov.au\/Series\/C2004A01214\">Spam Act 2003<\/a>, as well as the <a href=\"https:\/\/www.legislation.gov.au\/Details\/F2021L00285\">Spam Regulations 2021<\/a>.<\/p>\n<p><span style=\"color: #00000a;\">However, talking about their differences is another matter altogether to talking about their legality. The first major difference is the reason <\/span><span style=\"color: #00000a;\"><i>why<\/i><\/span><span style=\"color: #00000a;\"> the emails are made in the first place. Where one is made in order to grow a business and appeal to its clients, the other is made solely for the task of tricking people into handing over their personal information.<\/span><\/p>\n<p><span style=\"color: #00000a;\">Then when you compare emails their function and characteristics are totally different. Email marketing:<\/span><\/p>\n<ul>\n<li><span style=\"color: #00000a;\">Provides special deals and promotions.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Doesn\u2019t acquire any more information than it requires to work, or that the customer is willing to give.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Doesn\u2019t interfere with personal data.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Keeps customers in the loop with your business.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Identifies as a communication from a brand.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Makes it easy to unsubscribe from the mailing list.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Obtains customer consent before sending emails.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #00000a;\">Spam on the other hand:<\/span><\/p>\n<ul>\n<li><span style=\"color: #00000a;\">Offers false promotions that ask for excessive personal information.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Harasses their target.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Can become threatening if the client engages with the scam company and then attempts to opt-out.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Provides nothing to their target.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Operates under false\/stolen identities.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Difficult to get rid of.<\/span><\/li>\n<li><span style=\"color: #00000a;\">Do not get consent from their targets to use their emails.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #00000a;\"><b>Email Blast Best Practices<\/b><\/span><\/h2>\n<p><span style=\"color: #00000a;\">Just like everything, there are rules for how you go about it. Getting your <\/span><strong><span style=\"color: #00000a;\">email marketing content<\/span><\/strong><span style=\"color: #00000a;\"> out there depends on using their <\/span><strong><span style=\"color: #00000a;\">best practices, <\/span><\/strong><span style=\"color: #00000a;\">the rules that dictate what makes a \u201cgood\u201d email blast and what makes a bad one.<\/span><\/p>\n<p><span style=\"color: #00000a;\">When it comes to <\/span><strong><span style=\"color: #00000a;\">email blasts<\/span><\/strong><span style=\"color: #00000a;\"> following these <\/span><strong><span style=\"color: #00000a;\">best practices<\/span><\/strong><span style=\"color: #00000a;\"> will ensure a winning campaign every time.<\/span><\/p>\n<p><strong><span style=\"color: #00000a;\">Build an Organic List of Subscribers<\/span><\/strong><\/p>\n<p><span style=\"color: #00000a;\">It can be tempting to buy an email list, but this is a fast track to doom. Email lists are the calling card of unscrupulous spam companies that prey on targets, rather than market to customers. Remember, we\u2019re marketers, not spammers. If you buy an email list, not only are you invading privacy (sending promotional emails to people who didn\u2019t give you permission to contact them), but you\u2019re also opening avenues for your business to suffer, as frustrated leads will likely spread the word about your unsolicited email blasts and then damage your reputation. When you build your mailing list, do so organically, using SEO, and CRO strategies such as landing pages or paid advertising, and acquire your email list through customer consent.<\/span><\/p>\n<h3><strong><span style=\"color: #00000a;\">Choose a Platform<\/span><\/strong><\/h3>\n<p><span style=\"color: #00000a;\">There are countless email marketing tools out there, and a fair amount of research needs to be done before you can accurately gauge the worthiness of which one you want to use. Here are the following points to focus your inquiries on:<\/span><\/p>\n<h3><strong>List Management:<\/strong><\/h3>\n<p>The ability to manage your email list is crucial, as the segmentation and personalisation of the content you email through to your customers is what will drive customer interest and conversion. If you can\u2019t manage your list, you will damage the efficacy of your email marketing.<\/p>\n<h3><strong>Templates and Customisation:<\/strong><\/h3>\n<p>Many marketing tools make the use of templates and email marketing tools should be no exception. When you\u2019re investigating which tool will suit your needs, make sure you examine the templates they have and how powerful their customisation options are.<\/p>\n<h3><strong>Mobile Friendliness<\/strong><\/h3>\n<p>The number of online interactions carried out through mobile these days are staggering. And why not? In an age of convenience the computers we carry in our pocket keep us connected to the world on the go. The thing is, you need to take this into consideration when researching email marketing tools. Make <i>sure<\/i> that whichever one you choose has functions for mobile email optimisation, otherwise your conversions will suffer.<\/p>\n<h3><strong>Analytics<\/strong><\/h3>\n<p>Analytics are one of the most important, if not <i>the<\/i> most important thing about any marketing strategy, as it provides the data that you need in order to be able to market accurately to your audience. Make sure that your chosen platform offers sufficient analytics, or is able to be linked to Google Analytics.<\/p>\n<h3><strong>Testing Options<\/strong><\/h3>\n<p>Any email marketing tool you use should have the ability to run A\/B tests. These tests are invaluable in determining good quality projections on what your audience will react well to. If a platform doesn\u2019t have A\/B testing functions, consider other options.<\/p>\n<h3><strong>Automation<\/strong><\/h3>\n<p>Automation is at the heart of all email marketing. It is only because of Automation that email marketing is so simple. It allows users to draft emails in advance and schedule them for sending at a certain date\/time, or when triggered by a certain action.<\/p>\n<h3><strong>Segment and Personalise<\/strong><\/h3>\n<p>Once your mailing list is established, it\u2019s time to send <strong>email content,<\/strong> but make sure you adhere to the <strong>best practices<\/strong> when doing so. Your mailing list may consist of hundreds, even thousands of emails. Make sure that as they come in you\u2019re segmenting them based on characteristics of your audience such as age, sex, open rate, location, etc.<\/p>\n<p>Once your lists are segmented to your satisfaction you can draft several emails, and personalise the content within to those specific sub-demographics. This will vastly improve the effectiveness of your email marketing blast.<\/p>\n<h3><strong>Call-To-Action<\/strong><\/h3>\n<p>Calls-to-action aren\u2019t a secret, but at the same time, there\u2019s an overwhelming number of marketers not using them. You know how when you\u2019re browsing on the internet for something to buy and you\u2019ll come across something that says \u201cclick here for more information\u201d or \u201cread this eBook\u201d? Those are calls to action. They are basically prompts that encourage a user to take a specific action, and they are proven to be one of the most effective ways of increasing conversions and getting people to sign up to mailing lists.<\/p>\n<h3><strong>Monitor and Improve<\/strong><\/h3>\n<p>There\u2019s a reason we told you to see what analytics your desired platform offers and it\u2019s because of this. A marketing strategy is only as good as the amount of information the people behind it pay to their audience. Marketers may be experts, but we\u2019re not mind readers. Looking at statistics is the beginning of every campaign we implement, but it\u2019s also the middle and end of every campaign. Make sure that you\u2019re regularly looking at the analytics of your campaign, and assessing what could be improved on the next time \u2013 because there <i>will<\/i> always be a next time.<\/p>\n<h3><strong>Provide Options<\/strong><\/h3>\n<p>Part of what differentiates email marketing from spam is that marketing emails are easy to unsubscribe from. This is more than a formality, it shows your customers that you respect their privacy and aren\u2019t looking to overstep any boundaries. Make sure that the option to unsubscribe or to change the nature\/frequency of the emails they receive is not only present, but easily findable and used.<\/p>\n<h3><strong>Traffic Radius, the Email Marketing Gurus<\/strong><\/h3>\n<p><a href=\"https:\/\/trafficradius.com.au\/\">Traffic Radius<\/a> is one of the most trusted marketing companies in Melbourne, offering a full wide range of services to over 400 clients. Our team are not only trained and experienced in their field, but they\u2019re also genuinely passionate about their job and love to help businesses grow. You can contact us <a href=\"https:\/\/trafficradius.com.au\/contact\/\">here<\/a> or call us on 1300 870 901.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/trafficradius.com.au\/my-audit\/?ref=BLOGfooter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/trafficradius.com.au\/wp-content\/uploads\/2023\/04\/footer-promotion.jpg\" alt=\"footer-promotion\" width=\"699\" height=\"143\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing best practices: Marketing has been taking off like a rocket in recent years. Where once it was an industry dedicated to print and video media, the commercialisation of the internet opened up a new form of marketing, digital. Not only that but with platforms like Myspace, Facebook, Twitter, and more it wasn\u2019t long&hellip; <a class=\"more-link\" href=\"https:\/\/trdemo.com.au\/demo-traffic\/blog\/email-marketing-services\/email-marketing-best-practices\/\">Continue reading <span class=\"screen-reader-text\">Email Marketing Best Practices<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":17360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[875,165,60,876],"class_list":["post-14611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-services","tag-best-practices","tag-email-marketing","tag-email-marketing-best-practices","tag-high-engagement","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/14611"}],"collection":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/comments?post=14611"}],"version-history":[{"count":5,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/14611\/revisions"}],"predecessor-version":[{"id":19755,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/14611\/revisions\/19755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/media\/17360"}],"wp:attachment":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/media?parent=14611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/categories?post=14611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/tags?post=14611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}