{"id":14599,"date":"2022-10-26T21:33:39","date_gmt":"2022-10-26T10:33:39","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=7197"},"modified":"2024-03-25T12:58:17","modified_gmt":"2024-03-25T12:58:17","slug":"everything-you-need-to-know-about-email-marketing","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/email-marketing-services\/everything-you-need-to-know-about-email-marketing\/","title":{"rendered":"Everything you need to Know about Email Marketing"},"content":{"rendered":"

Email marketing:<\/span><\/strong><\/p>\n

\"Everything-you-need-to-Know-about-Email-Marketing\"<\/p>\n

Email marketing can feel a little conflicting to some. After all, no one likes getting spammed, and the concept of email marketing can feel a little bit like telemarketing through text; repetitive, annoying, frustrating, and ultimately, worthless.<\/span><\/p>\n

The reality is far from the truth though, as there are several key factors distinguishing the style of communication in email marketing<\/a><\/strong>, from the style of communication in telemarketing.<\/p>\n

For one thing, email marketing is a mutually consensual arrangement, whereby a company presents the opportunity to sign up to a mailing list and the customer chooses freely whether or not to sign up. Telemarketers generally receive phone numbers surreptitiously and through less-than-legitimate means. Not only this but email marketing benefits<\/strong> far outweigh any shortcomings. Read on to find out more.<\/p>\n

What is Email Marketing and Why Does it Matter?<\/strong><\/p>\n

Email marketing is a digital marketing platform that uses customers\u2019 emails to establish a direct line of communication and promotion with an established audience. For this reason, it is an effective tool in many Conversion Rate Optimisation campaigns.<\/p>\n

If you\u2019re still not really sure how email marketing works this scenario may help clarify things:<\/p>\n

Let\u2019s say that you run a website selling camping gear. You\u2019re getting good foot traffic and reasonable conversions but you think that things could definitely be better. You notice that tents are selling particularly well, and decide to capitalise on this. Using some kind of email automation software like Mail Chimp, you set up an email to be sent to customers whenever a tent is ordered. The email offers a code for 10% off camping sets if customers sign up to your mailing list. Before you know it, nearly everyone who buys a tent is also buying a camping set, and although you lose 10% per sold item, now you have a whole lot of people who have given you permission to continuously market directly<\/em> to their inbox.<\/p>\n

This email campaign example<\/strong> highlights exactly why email marketing works and why it\u2019s important. It lets you access an established audience directly and repeatedly. This is a process known as \u201cremarketing,\u201d using a connection to an established audience to build on the conversions they may yield.<\/p>\n

Email list marketing<\/strong> is also highly effective, with studies showing that it is up to 40% more effective than marketing by social media such as Facebook or Twitter. This is likely due to its persistence. Email marketing forces audience members to take an action, either read the email, delete it, or archive it. Until they do either one of those things it just sits in their inbox, reminding them that you exist. Then when they finally deal with it, they get a more in-depth reminder through the interaction.<\/p>\n

These email marketing benefits<\/strong> alone lead to one incredible result \u2013 email marketing can fetch you a ROI (Return on Investment) of 4400%. That means for every $1 you spend on an email marketing campaign, you can expect to receive $44 back!<\/p>\n

Read on to find out how to start your own email marketing campaign, or you can contact<\/a> Traffic Radius and we\u2019ll take care of it for you!<\/p>\n

SMS or Email Marketing?<\/strong><\/p>\n

A valid question, after all SMS marketing works off the same base principles as Email Marketing. We\u2019re going to explain why, although a worthy contender, we prefer Email marketing over SMS.<\/p>\n

Do you remember the 2019 election? The first year where the United Australia Party actively ran for the position of Prime Minister? If not then don\u2019t worry, we\u2019ll explain why this is being used as our framing device of choice. To those that do<\/em> remember it, you probably remember the outrage you felt when you received a text from \u201cCliveUAP\u201d that said:<\/p>\n

\u201cMake Australia Great. Fast trains for Melbourne. 1 hour to CBD from up to 300kms away. Vote 1 United Australia Party, Clive Palmer. Auth.\u201d<\/p>\n

Followed by a link to a website.<\/p>\n

It was a scandal because it showed the public something very clearly that they did not sign up for. Firstly, people in power had access to our information. And second, they were willing to abuse that information to further their own ends. It was all over the news, and it brought into the public eye how non-private our lives actually are.<\/p>\n

It\u2019s for this reason we avoid SMS marketing campaigns. Although they use the same direct line of communication and although the phone numbers of the target market are also gained consensually, there is something far more personal about an SMS<\/strong> than email marketing<\/strong>; and people don\u2019t like being marketed to on their mobiles, this much was evident with Clive Palmer\u2019s texting bungle.<\/p>\n

How to Start an Email Marketing Campaign<\/strong><\/p>\n

When you\u2019re exploring the avenue of email marketing, goals<\/strong> have to be set, just like with any form of marketing strategy. It\u2019s important to be realistic when setting these goals. Also, why do you want to get into email marketing? Are you trying to increase profits? Optimise your conversions? Remarket to an audience? Build an audience? Make sure you know what you want and that you set your expectations according to realistic standards.<\/p>\n

After you\u2019ve established your goal, you\u2019re going to need to choose a platform for your email campaign,<\/strong> for example,<\/strong> MailChimp<\/a><\/strong> or AWeber. To help you decide which platform is right for you, consider the following:<\/p>\n