{"id":14598,"date":"2022-10-13T22:34:44","date_gmt":"2022-10-13T11:34:44","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=7150"},"modified":"2024-03-25T13:03:48","modified_gmt":"2024-03-25T13:03:48","slug":"9-tips-for-cro-in-e-commerce","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/cro\/9-tips-for-cro-in-e-commerce\/","title":{"rendered":"9 Tips for CRO in E-commerce"},"content":{"rendered":"

CRO in E-commerce:<\/strong><\/p>\n

\"9-Tips-for-CRO-in-E-commerce\"<\/p>\n

With shopping online becoming more popular by the minute, more and more people are capitalising on their hobbies and interests. This means that there is a boom of e-commerce sites like Etsy, eBay, and more, which only got louder and more widespread with the effects of COVID-19. Maybe you\u2019re one of these online business owners who over the listlessness of the pandemic decided to have a go at generating a little extra income. Maybe your store is getting views but not many purchases and you\u2019re not too sure why.<\/p>\n

The above scenario demonstrates the dichotomy between leads and conversions. A \u201cLead\u201d is the marketing industry term for customers or potential customers. A \u201cconversion\u201d is a desired action taken by the customer. In the case of e-commerce, a conversion is most likely a sale. While getting leads is important, it is just as if not more<\/i> important to ensure that those leads convert, as this is what will earn your store revenue. But if you\u2019re a young business, or unfamiliar with the CRO <\/b>for e-commerce best practices<\/a><\/strong>, it\u2019s unlikely that you\u2019ll see much in the way of conversions. This is why we\u2019re here to help.<\/p>\n

Why is CRO Important for E-commerce?<\/strong><\/p>\n

CRO is important for e-commerce<\/strong> because it is the factor that directly determines how much revenue a business generates. Not only is it practical, but it\u2019s cost-effective too, leading to a direct increase in ROI.<\/p>\n

CRO capitalises on the audience or clientele you\u2019ve already generated, rather than focusing on gaining new customers. The best thing is that the requisite changes are relatively small compared to other marketing methods, and the results are fast and effective. Something as simple as slight changes to the wording on a product description can be all it takes to get a customer to click \u201cbuy now.\u201d<\/p>\n

Most marketing agencies that deal in conversion rate optimisation offer an e-commerce CRO audit<\/b>, but with the following tips, you will be able to go to an agency well prepared with data, analytics, and some ideas of your own.<\/p>\n

Tip 1 \u2013 Track Accurate Data<\/strong><\/p>\n

Everything to do with marketing is dependent on information regarding your audience or customers. If you can\u2019t understand the way your customer thinks or feels while they\u2019re browsing your store then you\u2019re never going to be able to turn them into a conversion. To track this data, there are multiple useful tools online. Google Analytics should be the first consideration, as it\u2019s one of the highest quality and most widely-used analytics tools available right now. Google Optimise is another tool that can sync with Google Analytics, and also allows you to track multiple forms of conversions, from sales to mailing list sign-ups. Heatmaps<\/a> such as those offered by Hotjar<\/a> are extremely valuable as well.<\/p>\n

Tip 2 \u2013 High-Quality Images and Videos<\/strong><\/p>\n

Marketing is an incredibly aesthetic discipline. If brands aren\u2019t representing themselves to the highest standards then it creates doubt and displeasure in the mind of the customer. Not to mention that this is your<\/i> business selling your <\/i>products and services, it deserves better than blurry images, and low-quality, unscripted videos. Take the time and spend the money to generate some really amazing, high-quality graphics and\/or videos to promote your products and services. After all, if you\u2019re not attentive enough to make your product look the best it can, then why should customers be attentive enough to your brand to convert? It\u2019s the same philosophy as uniforms or wearing formal attire to business meetings.<\/p>\n

Tip 3 \u2013 Detailed Product Descriptions<\/strong><\/p>\n

You can\u2019t just slap a few words underneath an image of a product and expect that to fulfil your customer\u2019s curiosity. Presumably, you\u2019ve bought something before. You\u2019ve wanted to buy a specialised item for some reason but you want a version that has some specific capability.<\/i> And the search for this product is made difficult by the fact that no one seems to specify whether or not their version of the thing has that capability.<\/i> Make your product descriptions as detailed as possible, making sure to note every possible function and feature so your customers can make an informed choice.<\/p>\n

Tip 4 \u2013 State your Unique Selling Points (USPs)<\/strong><\/p>\n

There is a reason that you went into the business you did. There is a reason that people are coming to your website as opposed to your competitors. You have a good<\/i> product but maybe there\u2019s a better deal elsewhere, or maybe the turnaround time is better at another store. It\u2019s important to tell customers, in no unspecific terms, why it is they should buy from you. Obviously, this should be as natural as possible, it\u2019s important to avoid obvious wording like \u201cBUY FROM US BECAUSE WE NEED MONEY!\u201d and instead opt for the gentler, more casual \u201cand with our satisfaction guarantee, your purchase is refundable for up to a year if you\u2019re not happy with the item.\u201d<\/p>\n

Tip 5 \u2013 Show Security Badges and\/or Certifications<\/strong><\/p>\n

Despite the prevalence of e-commerce these days, there are still some people that harbour misgivings about using the internet to make purchases. It\u2019s easy to see why with the myriad privacy concerns online, and the fact that tech giants frequently get busted selling user data to unscrupulous companies. Try to alleviate the worries of these customers by prominently displaying any cyber security badges or certifications that you might have acquired. Alternatively, offer buying options that are famously secure, such as Paypal<\/a>. Customers are invariably more likely to become conversions when they feel that they are getting what they want\/need, and when they feel that they\u2019re safe doing so.<\/p>\n

Tip 6 \u2013 Test the Checkout Experience<\/strong><\/p>\n

Going through the checkout is the penultimate stage of making a purchase online, and while some people do it just to see how much postage on a certain item will be before abruptly abandoning the cart, it can often be the make or break stage in the process of buying something. Make sure that your checkout flows smoothly, from one process to the other. Make sure all the fields work properly, and the layout is easy to understand. Although checkouts typically operate in sections, it should be an overall holistic experience, and at no point should the customer ever feel that they\u2019re being misdirected.<\/p>\n

Tip 7 \u2013 Make Important Buttons Stand Out<\/strong><\/p>\n

There\u2019s no reason that a customer should have to go looking for the button you want them to click most. A button is an amalgam of shape, colour, and wording. If your website uses a lot of hard, straight-edge angles in its design, try making important buttons rounder, softer shapes such as ovals or round-cornered rectangles. Colour goes a long way to enhancing the discoverability of your buttons, with the best bet to choose the opposing colour to the background that the button is going on. To find a colour\u2019s opposite, simply look up a colour wheel, find the background colour, and see what colour is on the other side of the colour wheel. Finally with the wording, while there\u2019s nothing wrong with \u201cbuy now,\u201d as with any copy on your website it\u2019s an opportunity to show some personality. Try something like \u201cBuy the Thing!\u201d or \u201cHelp Pay my Rent\u201d or some such.<\/p>\n

Tip 8 \u2013 Let Customers Check Out as Guests<\/strong><\/p>\n

How many times have you been looking for an item, found the perfect thing, and then stopped going through the checkout because the website requires you to be a member first? In this day and age, there is no reason<\/i> to force people to sign up to your website before they can make a purchase. Unless what you\u2019re selling has some kind of convoluted legal requirements that requires all purchasers to be easily identifiable, people shouldn\u2019t have to be a member of your site before they buy something. After all, they\u2019ll be giving you their email address so they can get their receipts from you as they go through the checkout. \u201cSign up for future deals\u201d as a little checkbox under the postal details section of your checkout form is enough. Let people checkout as guests, and you\u2019ll see conversions rise.<\/p>\n

Tip 9 \u2013 Remarket Abandoned Carts<\/strong><\/p>\n

We spoke about carts earlier, and while they are commonly abandoned on purpose, the truth is a lot of people accidentally abandon their carts because they\u2019re shopping as well as doing other things. Or maybe they had a blackout or their computer malfunctioned before they could head to the checkout. Whatever the case, an abandoned cart represents a possible opportunity. Use the customer\u2019s email to send a reminder that their cart is waiting for them, that eventually it will be emptied if they don\u2019t put the order through, and that if they do put the order through using that email, maybe they\u2019ll get a handy 5-10% off? After all, 90% of a purchase is vastly better than no purchase at all.<\/p>\n

CRO Services for your E-commerce Store<\/strong><\/p>\n

Traffic Radius<\/a> is a marketing company in Melbourne. We\u2019ve been in the industry for decades and have grown to be one of the biggest internationally reaching marketing agencies. We love what we do, and we love getting results for our clients.<\/p>\n

If you\u2019re experiencing difficulty getting your online store off the ground, we know we can help. Contact us at this page<\/a> or call us on 1300 870 901 today.<\/p>\n","protected":false},"excerpt":{"rendered":"

CRO in E-commerce: With shopping online becoming more popular by the minute, more and more people are capitalising on their hobbies and interests. This means that there is a boom of e-commerce sites like Etsy, eBay, and more, which only got louder and more widespread with the effects of COVID-19. Maybe you\u2019re one of these… Continue reading 9 Tips for CRO in E-commerce<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":17400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[868,912,913],"class_list":["post-14598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-conversion-optimization","tag-cro-tips","tag-e-commerce-success","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/14598"}],"collection":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/comments?post=14598"}],"version-history":[{"count":3,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/14598\/revisions"}],"predecessor-version":[{"id":19828,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/posts\/14598\/revisions\/19828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/media\/17400"}],"wp:attachment":[{"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/media?parent=14598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/categories?post=14598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trdemo.com.au\/demo-traffic\/wp-json\/wp\/v2\/tags?post=14598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}