{"id":14548,"date":"2019-11-13T05:53:04","date_gmt":"2019-11-13T05:53:04","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=2699"},"modified":"2024-03-21T10:39:12","modified_gmt":"2024-03-21T10:39:12","slug":"creating-high-quality-backlinks","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/seo\/creating-high-quality-backlinks\/","title":{"rendered":"The Zen Way of Creating High Quality Backlinks and How to Scale It Up"},"content":{"rendered":"\r\n

Remember the good old days when creating high quality backlinks used to a fairly simple process?<\/p>\r\n\r\n\r\n\r\n

Back in the day, all you had to do was come up with few blog posts and post them on article submission sites to get a bunch of back links to your site.<\/p>\r\n\r\n\r\n\r\n

That was until Google came up with the Penguin update, and later the PNB (Private Network Blogs) de-indexing update.<\/p>\r\n\r\n\r\n\r\n

That doesn\u2019t work anymore.<\/p>\r\n\r\n\r\n\r\n

Every time SEO specialists came up with ways and means to game the search results, Google would come up with its own way of curbing such practices, and even penalizing such sites.<\/p>\r\n\r\n\r\n\r\n

And here\u2019s the worst part \u2013 Google will continue to do this.\u00a0<\/p>\r\n\r\n\r\n\r\n

So should you dump creating backlinks altogether?<\/h4>\r\n\r\n\r\n\r\n

The simple answer is NO!<\/p>\r\n\r\n\r\n\r\n

While creating\u00a0high quality backlinks will continue to be a crucial part of your SEO activities, the two most important factors that you should consider are TRUST and POPULARITY.<\/p>\r\n\r\n\r\n\r\n

This is the key to creating high quality backlinks.<\/p>\r\n\r\n\r\n\r\n

According to a recent study presented on Copyblogger, Google allocates as much as 23.87% of its ranking algorithm to domain trust\/authority of the host domain, and 22.33% to the popularity of the specific page.<\/p>\r\n\r\n\r\n\r\n

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\"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Although, these figures by themselves don\u2019t directly indicate that the sites linking to your site must have high levels of trust and popularity, it does signify the extent to which Google values these two key parameters.<\/p>\r\n\r\n\r\n\r\n

As long as your link building activities are focused around these two factors, your are safe \u2026 for now.<\/p>\r\n\r\n\r\n\r\n

You now know that creating high quality backlinks is here to stay, (at least till such a time Google comes up with an update to negate this) and you will spend your resources towards it.<\/p>\r\n\r\n\r\n\r\n

You might as well do it right!<\/p>\r\n\r\n\r\n\r\n

Are you ready to find out how to come with an effective link building approach that\u2019s scalable?<\/p>\r\n\r\n\r\n\r\n

This article uses a four-pronged strategy to significantly improve your ranking, in addition to improving your conversion rates.<\/p>\r\n\r\n\r\n\r\n

With a proper link building technique in place, you will be a high authority on your chosen topic in the eyes of search engines.<\/p>\r\n\r\n\r\n\r\n

In this article, you\u2019ll learn about:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Insights into Google\u2019s Approach Towards Backlinks<\/li>\r\n
  2. Scaling up your link building endeavors<\/li>\r\n
  3. Keyword research and effective targeting<\/li>\r\n
  4. Editorial links and how to earn them<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Insights into Google\u2019s Approach Towards Backlinks<\/h2>\r\n\r\n\r\n\r\n

    Let\u2019s face it.<\/p>\r\n\r\n\r\n\r\n

    When it comes to SEO, we all must play by Google\u2019s rules.<\/p>\r\n\r\n\r\n\r\n

    So understanding how Google sees the backlinks to a particular domain is very crucial.<\/p>\r\n\r\n\r\n\r\n

    One easy way to get to the heart of it is to understand their mission statement.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    By creating meaningful\u00a0high quality\u00a0backlinks to your site, you are essentially organizing the information you present to your readers.<\/p>\r\n\r\n\r\n\r\n

    Now that\u2019s your mission! Simple as that.<\/p>\r\n\r\n\r\n\r\n

    Just have a clear understanding of what your customers want and you won\u2019t have to create unnecessary buzz around your product ever again.<\/p>\r\n\r\n\r\n\r\n

    Do you see how Google is forcing you to adapt their principle so they can better help their users?<\/p>\r\n\r\n\r\n\r\n

    Smart. Isn\u2019t it?<\/h4>\r\n\r\n\r\n\r\n

    One mantra that Google firmly believes in is out there in the world wide web, there\u2019s always more information.<\/p>\r\n\r\n\r\n\r\n

    Now how can you combine these two \u2013 their mission and mantra?<\/p>\r\n\r\n\r\n\r\n

    Well, just try and answer these two questions:<\/p>\r\n\r\n\r\n\r\n

      \r\n
    1. How can I organize my content in the best possible way?<\/li>\r\n
    2. How useful is the information that I provide on my site useful to the sites that link to mine?<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      If you look closely at the first question, you will understand that organizing content is all about good site navigation.<\/p>\r\n\r\n\r\n\r\n

      What does this mean to you?<\/p>\r\n\r\n\r\n\r\n

      Developing a site that\u2019s easy to navigate is at the heart of an effective link building strategy.<\/p>\r\n\r\n\r\n\r\n

      One way approaching this is to ask yourself how does the visitors to your site feel once they land up?<\/p>\r\n\r\n\r\n\r\n

      Are they overwhelmed by the options they have? Is your site appealing yet simple without confusing your visitor?<\/p>\r\n\r\n\r\n\r\n

      Can they easily locate vital components such as your contact information, links to critical pages such as your products\/services, member login options, etc. ?<\/p>\r\n\r\n\r\n\r\n

      Have a look at these two examples and figure out for yourself the good and the bad.<\/p>\r\n\r\n\r\n\r\n

      \r\n
      \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
      \r\n
      \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

      Here are the two key takeaways:<\/p>\r\n\r\n\r\n\r\n

        \r\n
      1. Having a proper site navigation is the key to organizing the content to make it easier for your visitors and search engines to find information that is relevant and useful.<\/li>\r\n
      2. Building a strong backlinking foundation so other sites will want to have a link to your site.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

        You know by now why it is important to have a good site navigation in place and how to achieve it.<\/p>\r\n\r\n\r\n\r\n

        Now we will explore how to build a strong\u00a0high quality backlink foundation.<\/p>\r\n\r\n\r\n\r\n

        Developing a Strong Link Building Foundation<\/h2>\r\n\r\n\r\n\r\n

        So you have developed and published a great piece of content that\u2019s useful and relevant for your industry. What next?<\/p>\r\n\r\n\r\n\r\n

        Isn\u2019t it obvious that you should start building\u00a0high quality\u00a0backlinks from quality sites in the quickest possible time?<\/p>\r\n\r\n\r\n\r\n

        Although on the face of it this step seems the obvious thing to do, think about it for a moment.<\/p>\r\n\r\n\r\n\r\n

        If you generate\u00a0high quality\u00a0backlinks too quickly, albeit quality ones, Google will still think that you are gaming the process.<\/p>\r\n\r\n\r\n\r\n

        Instead, one smart way of approaching this situation is to have your content indexed by Google.<\/p>\r\n\r\n\r\n\r\n

        Indexing is a way of telling Google that this piece of content exists on the world wide web so its crawlers can find it.<\/p>\r\n\r\n\r\n\r\n

        Once your content is indexed, you can then proceed towards building high quality backlinks that can significantly contribute towards better rankings.<\/p>\r\n\r\n\r\n\r\n

        Now that brings us to the next question.<\/p>\r\n\r\n\r\n\r\n

        How to Get Google to Find and Index Your Content?<\/h2>\r\n\r\n\r\n\r\n

        What if I tell you that you can get Google to find and index your content in six hours?<\/p>\r\n\r\n\r\n\r\n

        Yes! You heard it right. Six hours.<\/p>\r\n\r\n\r\n\r\n

        The secret? Alexa.<\/p>\r\n\r\n\r\n\r\n

        If you are into SEO, you might have probably heard about this site.<\/p>\r\n\r\n\r\n\r\n

        Google frequently crawls this site as it is rich in analytical information that\u2019s useful for the search engine.<\/p>\r\n\r\n\r\n\r\n

        Simply enter the URL of the content you have created in Alexa and look up for the performance metrics.<\/p>\r\n\r\n\r\n\r\n

        \r\n
        \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

        Alexa creates a new page within its database using your URL.<\/p>\r\n\r\n\r\n\r\n

        \r\n
        \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

        So what happens when Google crawls Alexa the next time?<\/p>\r\n\r\n\r\n\r\n

        You got it! Your content will be picked and indexed.<\/p>\r\n\r\n\r\n\r\n

        Don\u2019t have an Alexa account? No problem.<\/p>\r\n\r\n\r\n\r\n

        There\u2019s another great way to have your content indexed quickly.<\/p>\r\n\r\n\r\n\r\n

        Can you spot the elephant in the room?<\/h4>\r\n\r\n\r\n\r\n

        Social signals.<\/p>\r\n\r\n\r\n\r\n

        Yes. Sometimes the simplest of the solutions can go unnoticed.<\/p>\r\n\r\n\r\n\r\n

        Every time you post some content on social networking sites and people find it useful, they like, share, and comment, Google gets social signals.<\/p>\r\n\r\n\r\n\r\n

        If your content can generate considerable amount of interest that results in strong social signals, Google will find your content and index it.<\/p>\r\n\r\n\r\n\r\n

        Any link building that happens after this will be natural. No red flags raised.<\/p>\r\n\r\n\r\n\r\n

        Although most popular social networking sites can be used, there\u2019s one site that Google cannot and will not miss. Google+.<\/p>\r\n\r\n\r\n\r\n

        Simply log in to Google+ account and copy-paste your content\u2019s URL there. Be sure to select the visibility to \u201cPublic\u201d for maximum reach.<\/p>\r\n\r\n\r\n\r\n

        \r\n
        \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
        \r\n
        \"captha\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

        Your content will do great if it is high-quality and useful. Make sure that every bit of it is informative and provides added value to your readers.<\/p>\r\n\r\n\r\n\r\n

        Today\u2019s SEO is all about addressing your readers\u2019 wants. They should have a strong reason to click on the link and get what they want when they end up on the landing page<\/p>\r\n\r\n\r\n\r\n

        Scaling Up Your High Quality Backlinks Endeavors<\/h2>\r\n\r\n\r\n\r\n

        Do you want your link building efforts to be stressful or easy?<\/p>\r\n\r\n\r\n\r\n

        No really. You have a choice.<\/p>\r\n\r\n\r\n\r\n

        If you want it it to be easy and hassle-free, the trick is to create awesome content.<\/p>\r\n\r\n\r\n\r\n

        Cyrus Shepard, in his book How To Rank, talks about his 90-10 rule. It\u2019s simple.<\/p>\r\n\r\n\r\n\r\n

        90% of your effort should go towards creating useful and relevant content and the rest 10% towards link building.<\/p>\r\n\r\n\r\n\r\n

        \r\n
        \"link<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

        Most content creators find link building as a tedious and painful process because they often reverse this rule, opines Shepard.<\/p>\r\n\r\n\r\n\r\n

        Always remember, your content should command the high PR and your link building activities should only complement your efforts.<\/p>\r\n\r\n\r\n\r\n

        If you position your content properly and get lots of people to link, you can a bunch of high quality backlinks from a single post.<\/p>\r\n\r\n\r\n\r\n

        High Quality Backlinks are all about trust and relevancy.<\/p>\r\n\r\n\r\n\r\n

        That\u2019s where quality backlinks trump traditional backlinks.<\/p>\r\n\r\n\r\n\r\n

        So how does it work?<\/h4>\r\n\r\n\r\n\r\n

        Let\u2019s say you have run a coffee shop with great coffee brews from all over the world.<\/p>\r\n\r\n\r\n\r\n

        If your site has\u00a0high quality\u00a0backlinks from directory sites that link to a wide range of businesses, Google doesn\u2019t see any relevancy. It also knows that such sites usually sell backlinks.<\/p>\r\n\r\n\r\n\r\n

        On the other hand, if your site has backlinks from relevant sites such as the ones that sell coffee makers, coffee tables and the likes, Google spots the relevancy. If the popularity of these sites is high, all the better.<\/p>\r\n\r\n\r\n\r\n

        So how do you find sites that are similar to yours and how to check for their authority and popularity?<\/p>\r\n\r\n\r\n\r\n

        One great tool you could use is\u00a0Similar Site Search<\/a>.<\/p>\r\n\r\n\r\n\r\n

        The interface is similar to that of Google Search. All you have to do is paste the your domain URL into the search box and hit \u201cSearch\u201d.<\/p>\r\n\r\n\r\n\r\n

        \r\n
        \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

        The result will be list of websites, again similar to Google Search results, that are similar to your site.<\/p>\r\n\r\n\r\n\r\n

        This step is a tiny tip of the iceberg. You still need to build mutually beneficial relationships with site owners so they can link with your site.<\/p>\r\n\r\n\r\n\r\n

        \r\n
        \"High<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

        At this stage, you only have links to a bunch of websites that are similar to yours.<\/p>\r\n\r\n\r\n\r\n

        You don\u2019t know how trustworthy they are or what their popularity is. All you know is that they are relevant.<\/p>\r\n\r\n\r\n\r\n

        So to further shortlist the sites, you should use key metrics to determine which of these sites can fetch you quality backlinks.<\/p>\r\n\r\n\r\n\r\n

        Some of the key metrics are:<\/p>\r\n\r\n\r\n\r\n