{"id":14536,"date":"2019-11-12T13:32:15","date_gmt":"2019-11-12T13:32:15","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=2594"},"modified":"2024-03-21T11:31:08","modified_gmt":"2024-03-21T11:31:08","slug":"definitive-resource-google-penguin-seo","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/seo\/definitive-resource-google-penguin-seo\/","title":{"rendered":"The Definitive Resource About Google Penguin for All Your SEO Needs"},"content":{"rendered":"\r\n

Working closely on the heels of Panda Update, Google rolled out the Google Penguin Update to target two other aspects of\u00a0SEO<\/a>\u00a0that were being rampantly manipulated and misused.<\/p>\r\n\r\n\r\n\r\n

While the Panda Update aimed to tackle the ever increasing menace of low-quality content making it to the top of the search engine result, Google Penguin Update is aimed to address two equally important SEO factors \u2013\u00a0manipulative link scheming and keyword stuffing<\/strong>.<\/p>\r\n\r\n\r\n\r\n

The initial rollout of Google Penguin impacted 3.1% of English language search engine queries.<\/p>\r\n\r\n\r\n\r\n

Between 2012 and 2016, the filter went through\u00a010 documented updates<\/a>, evolving over time and influencing the SEO community\u2019s understanding of the problematic practices Google Penguin sought to address.<\/p>\r\n\r\n\r\n\r\n

As of early 2017, Google Penguin is now part of Google\u2019s core algorithm.<\/p>\r\n\r\n\r\n\r\n

Triggers for Google Penguin<\/h2>\r\n\r\n\r\n\r\n

Penguin targeted two specific practices:<\/p>\r\n\r\n\r\n\r\n

Link schemes<\/a>\u2002- The development, acquisition or purchase of backlinks from low-quality or unrelated websites, creating an artificial picture of popularity and relevance in an attempt to manipulate Google into bestowing\u00a0high rankings<\/a>.<\/p>\r\n\r\n\r\n\r\n

For example, an insurance company in Tampa could fill Internet forums with spam comments linking to itself as \u201cbest insurance company in Tampa\u201d, falsely inflating its appearance of relevance with these\u00a0unnatural links<\/a>. Or, the same company might pay to have links reading \u201cbest insurance company in Tampa\u201d appear on an unrelated third-party article about dog grooming; content that has no relationship to the topic.<\/p>\r\n\r\n\r\n\r\n

Keyword stuffing<\/a>\u00a0\u2013 Populating a web page with large numbers of keywords or repetitions of keywords in an attempt to manipulate rank via the appearance of relevance to specific search phrases. For example, an unnatural repetition of keywords on a given page might look like:<\/p>\r\n\r\n\r\n\r\n

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\"Google<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

How Can I Discover if I Have Been Hit by Google Penguin Update?<\/h2>\r\n\r\n\r\n\r\n

First, it\u2019s important to\u00a0differentiate between Penguin and a manual penalty for unnatural linking<\/a>.<\/p>\r\n\r\n\r\n\r\n

In brief, Google Penguin is an index filter applicable to all websites, whereas a manual penalty is specific to a single website that Google has determined to be spamming.<\/p>\r\n\r\n\r\n\r\n

These manual penalties may be the result of a given website being reported by Google users for spam, and it\u2019s also speculated that Google may manually monitor some industries (like\u00a0payday loan companies<\/a>) more than others (like cupcake bakeries).<\/p>\r\n\r\n\r\n\r\n

If your website\u2019s analytics show a drop in rankings or traffic\u00a0on a date associated with a Google Penguin update, then you may have been affected by this filter.<\/p>\r\n\r\n\r\n\r\n

Be sure you\u2019ve ruled out expected traffic fluctuations from phenomena like seasonality, and carefully evaluate whether your keyword optimization or linking practices would be\u2002deemed spammy by Google<\/a>, making your site vulnerable to an update like Penguin.<\/p>\r\n\r\n\r\n\r\n

How to recover from Google Penguin?<\/h2>\r\n\r\n\r\n\r\n

Unlike a manual link penalty, for which you must file a reconsideration request with Google once you\u2019ve cleaned house, you do not file such a request to have a Google Penguin penalty lifted. Rather, taking action to remedy problems will often earn \u2018forgiveness\u2019 the next time Googlebot comes to crawl your site.<\/p>\r\n\r\n\r\n\r\n

These recovery steps include:<\/p>\r\n\r\n\r\n\r\n