{"id":14468,"date":"2019-11-12T06:27:18","date_gmt":"2019-11-12T06:27:18","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=1892"},"modified":"2024-03-22T07:11:00","modified_gmt":"2024-03-22T07:11:00","slug":"how-to-set-up-a-google-adwords-campaign","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/sem\/how-to-set-up-a-google-adwords-campaign\/","title":{"rendered":"How to Set Up a Google AdWords Campaign? \u2013 A Complete Guide"},"content":{"rendered":"\r\n

A\u00a0Google AdWords<\/a>\u00a0campaign is the surest and fastest way to get initial traction for websites that have been just launched.<\/p>\r\n\r\n\r\n\r\n

Although the tool and its features look pretty straight forward, the intricacies of working with it can be quite complicated.<\/p>\r\n\r\n\r\n\r\n

Some of the questions I will be trying to answer in this article are How to get the most of traffic to your site with the least budget?<\/p>\r\n\r\n\r\n\r\n

How to optimize your budget and allocate it among low, medium, and high competition keywords?<\/p>\r\n\r\n\r\n\r\n

How to maximize conversion rates and convert a high proportion of visitors to buyers?<\/p>\r\n\r\n\r\n\r\n

In Short, how to create Google ads that work.<\/p>\r\n\r\n\r\n\r\n

To make things simpler, we will look at the whole process by breaking them into 9 points.<\/p>\r\n\r\n\r\n\r\n

So here they are!<\/p>\r\n\r\n\r\n\r\n

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\"search<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Select the Type of Campaign and Give It a Name<\/h2>\r\n\r\n\r\n\r\n

Before you get to the first step proper, you need to visit\u00a0https:\/\/adwords.google.com<\/a>.<\/p>\r\n\r\n\r\n\r\n

Click on \u201cGet Started Now\u201d button and you will be prompted to create an AdWord account, if you don\u2019t have one already.<\/p>\r\n\r\n\r\n\r\n

After you have logged in successfully, click on \u201cCreate Your First Campaign\u201d.<\/p>\r\n\r\n\r\n\r\n

For now I recommend that you choose your campaign type as \u201cSearch Network Only\u201d and you can always change this later if you so need.<\/p>\r\n\r\n\r\n\r\n

Next, give your campaign a name.<\/p>\r\n\r\n\r\n\r\n

It could be a particular keyword or a product you are targeting.<\/p>\r\n\r\n\r\n\r\n

Be sure to uncheck \u201cInclude Search Partners\u201d for now.<\/p>\r\n\r\n\r\n\r\n

And that\u2019s the first step towards how to set up a Google adwords campaign.<\/p>\r\n\r\n\r\n\r\n

2.\u00a0Set a Specific Geographic Location Where You Want Your Ads to Appear<\/h2>\r\n\r\n\r\n\r\n

Google offers a wide range of opportunities to select the geographical location of your business.<\/p>\r\n\r\n\r\n\r\n

You can choose a single or several countries.<\/p>\r\n\r\n\r\n\r\n

Within a country, you can specify known regions such as \u2018the Scottish highlands\u2019, states or provinces, different cities and towns, and so on.<\/p>\r\n\r\n\r\n\r\n

You could also customize your location settings by using longitude and latitude co-ordinates.<\/p>\r\n\r\n\r\n\r\n

You can even set a radius of pre-determined number of kilometers or miles from a specific location.<\/p>\r\n\r\n\r\n\r\n

To use the customized option, click \u201cLet Me Choose\u201d and fill all the relevant details.<\/p>\r\n\r\n\r\n\r\n

3.\u00a0Select Your Bid Strategy and Set Aside Daily Campaign Budget<\/h2>\r\n\r\n\r\n\r\n

Google has a number of automatically assigned options for bidding.<\/p>\r\n\r\n\r\n\r\n

However, to understand the process of bidding and get an overall picture of how things work, I recommend that you go for manual allocation.<\/p>\r\n\r\n\r\n\r\n

To change the default setting, click on \u201cI Will Manually Set My Bids for Clicks\u201d.<\/p>\r\n\r\n\r\n\r\n

This is the maximum amount Google is authorized to charge you on any given day.<\/p>\r\n\r\n\r\n\r\n

Once you have drained out that, your ads will no longer show for that day and it will resume the next day.<\/p>\r\n\r\n\r\n\r\n

You can choose your payment options as manual payment (payment made before ad display), automatic payment (payment made after ad display, and Google Credit Line (monthly invoicing).<\/p>\r\n\r\n\r\n\r\n

4.\u00a0Ad Extensions<\/h2>\r\n\r\n\r\n\r\n

For now, you can choose to ignore this part.<\/p>\r\n\r\n\r\n\r\n

You will learn more about ad extensions as spend more time with AdWords.<\/p>\r\n\r\n\r\n\r\n

Just focus on getting the fundamentals right and to how to set up a Google AdWords campaign.<\/p>\r\n\r\n\r\n\r\n

So at this point in time, just click on \u201cSave and Continue\u201d.<\/p>\r\n\r\n\r\n\r\n

5.\u00a0Create Your Ad Group and Your First Ad Copy<\/h2>\r\n\r\n\r\n\r\n

This is the most exciting part. It\u2019s natural for any search engine user to click on an ad that contains the keyword he is using.<\/p>\r\n\r\n\r\n\r\n

So be sure to include your keyword in both the headline and the body copy.<\/p>\r\n\r\n\r\n\r\n

There are character limitations for each line and you need to use it wisely.<\/p>\r\n\r\n\r\n\r\n

First of all, you have 25 characters for your headline and 35 characters for each of the two lines of your body copy.<\/p>\r\n\r\n\r\n\r\n

You could use accepted short forms, abbreviations, and shorter synonyms to keep it within the length.<\/p>\r\n\r\n\r\n\r\n

The best practice is to write about the most important benefit in the headline followed by features, limited offers, locations served and contact information.<\/p>\r\n\r\n\r\n\r\n

If you are a local business, the last two bits are highly vital to include.<\/p>\r\n\r\n\r\n\r\n

Your ad will also include a fourth line which is the URL of the landing page you would like your customers to visit.<\/p>\r\n\r\n\r\n\r\n

This is not mandatory and can be any page on your site as long as it is from the same root domain.<\/p>\r\n\r\n\r\n\r\n

Here\u2019s a basic template of your ad as it appears in the search results page:<\/p>\r\n\r\n\r\n\r\n

Headline: up to 25 characters of text<\/p>\r\n\r\n\r\n\r\n

2nd line: up to 35 characters<\/p>\r\n\r\n\r\n\r\n

3rd line: up to 35 characters<\/p>\r\n\r\n\r\n\r\n

4th line: your Display URL<\/p>\r\n\r\n\r\n\r\n

6.\u00a0Enter Your Keywords<\/h2>\r\n\r\n\r\n\r\n

Enter all the keywords you have finalized into the keyword section of the interface.<\/p>\r\n\r\n\r\n\r\n

Depending on exact match, phrase match, or broad match, you need to select appropriate signs such as plus marks, brackets, and quotation marks from the drop down.<\/p>\r\n\r\n\r\n\r\n

Pro-tip: Don\u2019t give in to the temptation of flooding the system with hundreds or thousands of keywords.<\/p>\r\n\r\n\r\n\r\n

Just start with a few keywords that are relevant to your business and ramp it up slowly with time.<\/p>\r\n\r\n\r\n\r\n

7.\u00a0Calculate and Assign Your Highest Cost per Click<\/h2>\r\n\r\n\r\n\r\n

Technically, every keyword you enter in the AdWord interface is a market of its own.<\/p>\r\n\r\n\r\n\r\n

Therefore, you need to assign a separate budget for each keyword later.<\/p>\r\n\r\n\r\n\r\n

But for now, set the \u2018Default Bid\u2019 as the highest bid you are ready to pay per click.<\/p>\r\n\r\n\r\n\r\n

It always pays to to your homework and be ready with the daily budget you have for each of the keyword.<\/p>\r\n\r\n\r\n\r\n

This way, it becomes easier for you to determine your default bid.<\/p>\r\n\r\n\r\n\r\n

If you are working with a low budget, it\u2019s highly recommended that you only target a high number of low competition keywords with a sprinkle of medium competition keywords.<\/p>\r\n\r\n\r\n\r\n

High competition keywords look tempting. But your budget is still not ready for it.<\/p>\r\n\r\n\r\n\r\n

8. Review and Double Check Everything<\/h2>\r\n\r\n\r\n\r\n

One of the important parameters you need to look at during the review phase is the match between your ad group and keywords.<\/p>\r\n\r\n\r\n\r\n

Some of businesses may have over lapping groups, ideas and keywords. Be sure that you do not have such a situation.<\/p>\r\n\r\n\r\n\r\n

Also, check if your daily limit and maximum cost per click is entered exactly as you want.<\/p>\r\n\r\n\r\n\r\n

9.\u00a0Enter Your Payment Method and Billing Information<\/h2>\r\n\r\n\r\n\r\n

This is just like any online payment you might have done in the past.<\/p>\r\n\r\n\r\n\r\n

Just enter all the details the interface requests from you and you are good to go!<\/p>\r\n\r\n\r\n\r\n

Your ads will begin to show up as soon as you finish this step.<\/p>\r\n\r\n\r\n\r\n