{"id":14464,"date":"2019-11-12T06:12:39","date_gmt":"2019-11-12T06:12:39","guid":{"rendered":"https:\/\/trafficradius.com.au\/?p=1823"},"modified":"2024-03-22T07:21:23","modified_gmt":"2024-03-22T07:21:23","slug":"do-your-backlink-audit-in-just-45-minutes","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/demo-traffic\/blog\/link-building\/do-your-backlink-audit-in-just-45-minutes\/","title":{"rendered":"Do Your Backlink Audit in Just 45 Minutes!"},"content":{"rendered":"\r\n

We were studying the smart techniques that help build great backlinks.<\/p>\r\n\r\n\r\n\r\n

We started by looking into few of our clients\u2019 previous backlink strategies. What we concluded is there wasn\u2019t any structured strategy that they follow. It is clear that their knowledge on the same is less due to lack of research.<\/p>\r\n\r\n\r\n\r\n

As we started explaining about link penalty, they were surprised. It\u2019s a news to many for them and they had hard time believing it.<\/p>\r\n\r\n\r\n\r\n

However, it is a situation we come across almost every day. Bad and dangerous links are something we do tackle with, often.<\/p>\r\n\r\n\r\n\r\n

Now that the point has been made, this is where we wish to tell you, the penalty is the reason why you need to do backlink audits. And, you need to do them from time to time.<\/p>\r\n\r\n\r\n\r\n

Here is a fact, there is one other reason that beats this risk factor; it\u2019s the opportunity!<\/p>\r\n\r\n\r\n\r\n

If you carefully go through your website\u2019s backlinks, you will be able to comprehend the strength of a good link. You might as well come across advantageous places where good link building can happen. This would be the kind of work that will lead to high ranking and great performance of your website.<\/p>\r\n\r\n\r\n\r\n

Heading to the point, backlink audit!<\/p>\r\n\r\n\r\n\r\n

The aim of link audit is to analyse all the links related to your website. Basically, there will be an evaluation of the links to determine how efficient they are to help your website success.<\/p>\r\n\r\n\r\n\r\n

Assessing good links is not enough. As stated before, bad links are risky. The audit must also determine the list of those links that can be threatening to your website performance. It should end with a strategy which can help get rid of the junk and boost the right link building tactics.<\/p>\r\n\r\n\r\n\r\n

Think about it, risky links are there for sure. Eliminating them doesn\u2019t conclude the job. The website can still perform below expectation. This is where link audits actually play a vital role; they help you enhance your SEO and stand out among your competitions.<\/p>\r\n\r\n\r\n\r\n

If you are aware how link audits work, you might have an idea on how much time it consumes. The average time estimated by agencies performing link audits is somewhere around 100 hours.<\/p>\r\n\r\n\r\n\r\n

Charging anywhere between 1700 to 6000, the average that an agency charge for link audit is about 4000.<\/p>\r\n\r\n\r\n\r\n

With the support of tools, the average time consumption on performing the task drops around 5 to 10 hours.<\/p>\r\n\r\n\r\n\r\n

After all, we are interested in better results in less time! We have generated a link profile audit system that wraps in 45 minutes.<\/p>\r\n\r\n\r\n\r\n

If you are a beginner or never done the audit before, you can still catch up with this as we are stating the process in detail, and as simple as possible.<\/p>\r\n\r\n\r\n\r\n

Research Before Link Audit:<\/strong><\/h2>\r\n\r\n\r\n\r\n

Time Span: 30 Seconds Per Competitor<\/strong><\/p>\r\n\r\n\r\n\r\n

Take some time to study and understand your competitors before initiating the audit process. This will allow you to get a grip on their backlink tactics.<\/p>\r\n\r\n\r\n\r\n

It is not a compulsion to go through this step, however, we recommend the same as it hints on what they are doing and how you need to proceed.<\/p>\r\n\r\n\r\n\r\n

The Majestic analysis is a go-to tool to get this done quickly. It takes barely 30 seconds to assess a competitor.<\/p>\r\n\r\n\r\n\r\n

One don\u2019t require a subscription, go directly to Majestic.com<\/p>\r\n\r\n\r\n\r\n

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\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Keep the list of competitor\u2019s URLs handy, type it in there and click the magnifying glass button in orange.<\/p>\r\n\r\n\r\n\r\n

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\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

You will witness a list of backlinks along with referring IPs and domain names, type of links, subnets, and other histories.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
\r\n
\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Sure it\u2019s a bit overloading!<\/p>\r\n\r\n\r\n\r\n

No need to be upset if you are not yet able to figure out the stuff.<\/p>\r\n\r\n\r\n\r\n

The key characteristic is that the crucial information is in your hands. This is the kind of information that will allow you to comprehend your own websites\u2019 link building outline. Now that you have it, you are well equipped to move to next step.<\/p>\r\n\r\n\r\n\r\n

Get Hold of Your Own Backlinks:<\/strong><\/h2>\r\n\r\n\r\n\r\n

Time Span: 2 minutes<\/h2>\r\n\r\n\r\n\r\n

Start by fetching all the links which are contributing to the generation of traffic on your website. You can use Google Webmaster tool to do the same. It will give you all the backlinks along with the website domain name. You can rely on this information as it is most accurate in our opinion.<\/p>\r\n\r\n\r\n\r\n

Log into your Google Webmaster tool by clicking \u201cSign In\u201d.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
\r\n
\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Click \u201cLinks To Your Site\u201d<\/p>\r\n\r\n\r\n\r\n

\r\n
\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

You can check the list of links to your website here:<\/p>\r\n\r\n\r\n\r\n

\r\n
\"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

\u201cWho links the most\u201d is one of those helpful categories which shows the list of sites that gives most backlinks.<\/p>\r\n\r\n\r\n\r\n

It shows how your content is linked and also shows the most linked content. This way you will be able to check the anchor text that is used in your backlinks.<\/p>\r\n\r\n\r\n\r\n

Now, You Can Analyse The Backlinks:<\/strong><\/h2>\r\n\r\n\r\n\r\n

Time Span: 20 minutes<\/h2>\r\n\r\n\r\n\r\n

Analysis can be done 2 ways here. You need to pick your option depending on your comfort and availability of resources.<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. You can do a manual check<\/strong><\/li>\r\n
  2. You can use Analytics tool<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    As the name suggests, a manual check would involve visiting every link individually to analyze the health and value.<\/p>\r\n\r\n\r\n\r\n

    This, in our opinion, is a time-consuming task and could be feasible for limited links. If you have much to deal with, you need to forget this method.<\/p>\r\n\r\n\r\n\r\n

    Get a tool to analyze links! This is much faster and does the job better. The tool will do everything and generates a comprehensive report. All you got to do is take a look at it.<\/p>\r\n\r\n\r\n\r\n

    There are a few popular tools handy, we have listed the best below, along with a brief.<\/p>\r\n\r\n\r\n\r\n

    Doesn\u2019t matter which tool you opt for, but you need to focus on a few crucial results as stated below:<\/p>\r\n\r\n\r\n\r\n

    \u00a0 \u00a0 \u00a0\u2013 \u00a0<\/strong>Backlink list<\/p>\r\n\r\n\r\n\r\n

    \u00a0 \u00a0\u00a0\u00a0\u2013\u00a0\u00a0<\/strong>Domain name or Domain Authority<\/p>\r\n\r\n\r\n\r\n

    \u00a0 \u00a0\u00a0\u00a0\u2013 \u00a0<\/strong>Page Authority\u00a0<\/p>\r\n\r\n\r\n\r\n

    \u00a0 \u00a0\u00a0\u00a0\u2013\u00a0\u00a0<\/strong>Dead link list<\/p>\r\n\r\n\r\n\r\n

    #SEMrush<\/h2>\r\n\r\n\r\n\r\n

    This is considered as one of the best tools to perform backlink audits. It actually analyses your backlinks basis 30 different toxic markers.<\/p>\r\n\r\n\r\n\r\n

    It originally keeps an eye out for threats. The results also determine the areas of improvement and the links that can be shaped better.<\/p>\r\n\r\n\r\n\r\n

    You can start by creating a free account by going to\u00a0SEMrush<\/a><\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"SEMrush\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Once you enter log-in details, click Register\u201d and set up a free account.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Now, proceed to your Dashboard<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Click\u00a0Projects o<\/em>n the left-hand sidebar, and create my first project<\/em><\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"SEMrush\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Now, click on\u201cCreate my first project.\u201d<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"SEMrush\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Type your site URL, you can name your project, something like \u201cBacklink Audit\u201d, and \u201cSave.\u201d<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    From the options on the screen, find \u201cBacklink Audit\u201d and click \u201cSetup.\u201d<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"SEMrush\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Once you select your campaign scope, click\u201cStart Backlink Audit.\u201d<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"SEMrush\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    If you come across a pop-up notification which says \u201cconnect Google Webmaster\u201d, you can use it. This is not compulsory, however, benefits the audit performance.<\/p>\r\n\r\n\r\n\r\n

    Once you are done with this, all you got to do is let the SEMrush do it\u2019s thing. It will take some time before showcasing the results. Do you see the progress bar at the top? Click it!<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Post audit, you\u2019ll get a notification as below:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    The results page looks like this:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    An estimation of 3 to 8 minutes should do in running this tool. It may take a bit longer, if you have a bigger site.<\/p>\r\n\r\n\r\n\r\n

    #Majestic<\/strong><\/h2>\r\n\r\n\r\n\r\n

    We did pick Majestic for a reason! It is easy, quick and free. Plus, it gives all the information you need. It is a giant link index database with several useful metrics.<\/p>\r\n\r\n\r\n\r\n

    Go to Majestic.com and type your site URL as usual:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Choose from the historic or fresh index. Fresh index carries information from 90 days past. It is recommended to use fresh index as it yields most results.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    If you have followed the steps so far, you will notice the same kind of results as SEMrush. External backlinks, along with anchor text, domain names and other information such as backlink breakdown chart and more.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Since Majestic offers free plans, you can go with this one. However, there are additional features which boost the backlink audit that one can upgrade to.<\/p>\r\n\r\n\r\n\r\n

    The unique feature such as the Lost tab. It displays the backlinks that are not pointing your site in the last 90 days.<\/p>\r\n\r\n\r\n\r\n

    Its outstanding features make Majestic a right investment of time, besides, doesn\u2019t cost you to set up an account.<\/p>\r\n\r\n\r\n\r\n

    #Moz Open Site Explorer<\/strong><\/h2>\r\n\r\n\r\n\r\n

    If you are into SEO, you may have heard about MOZ. Their backlink audit tool is one of the best. It is called Open Site Explorer or OSE, in short.<\/p>\r\n\r\n\r\n\r\n

    This tool is beneficial in multiple ways and we say this as the information gathered from this tool can be applied in a varied range of situations.<\/p>\r\n\r\n\r\n\r\n

    The general results will not deviated from SEMrush or Majestic. It renders the result page with same information such as backlinks list, page authority and domain authority.<\/p>\r\n\r\n\r\n\r\n

    Domain authority is on priority as we are aiming at backlinks. However, page authority is still important.<\/p>\r\n\r\n\r\n\r\n

    Like earlier, enter your site URL in the tool:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    It will render a result page:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Domain authority and page authority displays below the URL bar:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    A 100 is the score assigned to both domain authority and page authority. In general, 60 to 80 could be considered as a good score on an average. You can also check a number of backlinks and root domains on your site:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Backlinks will be listed in a table as below:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    \u201cCompare Link Metrics\u201d is the feature that\u00a0you need to use for sure<\/em>.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    This feature will let you compare your performance to your competitors\u2019.<\/p>\r\n\r\n\r\n\r\n

    This is how the matrix should look like:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Click \u201cAdd URL\u201d button to compare yourself with a competitor<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    By entering the competitor\u2019s URL, you will be able to see where you stand and where your competitor stands:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Executing this step for at least top 5 competitors will give you a good frame of your website performance.<\/p>\r\n\r\n\r\n\r\n

    Ultimately, it will result in the betterment of your website. Let\u2019s say, for instance, your page authority score is around 50 and your competitor\u2019s score is about 70. By verifying their page authority and link building strategy, you may come across few great points that you can incorporate into your own strategy.<\/p>\r\n\r\n\r\n\r\n

    Other Tools<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Any one of the above tools\u2019 will suffice the need to execute a neat and clean profile link audit.<\/p>\r\n\r\n\r\n\r\n

    We may have come across groups stating their comfort and ease with Open Site Explorer, due to its multi-skilled characteristic. Besides, it comes handy with zero investment.<\/p>\r\n\r\n\r\n\r\n

    Link Penalties:<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Time Span: 5 minutes<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Once all the information you need is gathered, make sure there are no penalties received. This step is important before you start analyzing the gathered information.<\/p>\r\n\r\n\r\n\r\n

    Following are the two type of backlink penalties<\/p>\r\n\r\n\r\n\r\n

    Manual penalties:\u00a0<\/strong>This is the type of penalty slapped by Google, when their team goes through your link profile manually. If they find anything wrong with your backlinks, they mark a manual penalty accordingly.<\/p>\r\n\r\n\r\n\r\n

    The reason here may be due to one or more spam reports or other means of your website that caused a human review of your backlinks.<\/p>\r\n\r\n\r\n\r\n

    Algorithmic penalties:<\/strong>\u00a0You must have heard about Penguin. Cute name, but it gets people in trouble. Well, that\u2019s what its job is \u2013 to find mistakes and highlight. Tape a penalty in this case!Both manual and algorithmic penalties take part in reduced inbound traffic and drop in page ranking. However, you have the opportunity to shake off these link penalties.<\/p>\r\n\r\n\r\n\r\n

    Start by checking if you got any penalties. Go to Google Webmaster and see if you have received any messages regarding the same. It would look like this:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Image\u00a0Source: Kissmetrics.com<\/a><\/em><\/p>\r\n\r\n\r\n\r\n

    If you get this sort of message on your Webmaster account, that means you have got a manual penalty.<\/p>\r\n\r\n\r\n\r\n

    It\u2019s a bit troublesome to spot these penalty notifications from Google. However, the dramatic drop in your organic traffic is a huge sign of these algorithmic penalties.<\/p>\r\n\r\n\r\n\r\n

    According to Ahrefs, after receiving an algorithmic penalty, your traffic should look as below:<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Backlink<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    The huge loss of organic traffic on a specific page could be due to penalty. However, it is hard to tell as it could be a natural phenomenon.<\/p>\r\n\r\n\r\n\r\n

    We recommend checking for bad links, if in case you notice a great drop in organic traffic. You should also consider paid links. It is highly important as Google penalises paid links much too high. And, by the way, any exchange or trade made in order to get links also gets considered paid by Google.<\/p>\r\n\r\n\r\n\r\n

    The general idea is that your backlinks should be organic and any paid links may get you into trouble.<\/p>\r\n\r\n\r\n\r\n

    Link Structure Improvement Planning and Execution:<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Time Span: 15 minutes<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Since you are done with all the initial steps successfully, you are good to go with link profile audit. But you need a plan to execute, create one by keeping in mind:<\/p>\r\n\r\n\r\n\r\n

      \r\n
    1. Improvement of your profile links<\/li>\r\n
    2. New link building that can exercise more profitable results<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      It is vital to structure and have a plan of action as a final step, as getting rid of penalties and bad links is only helping you play safe. Not that it won\u2019t help generate the results, yet it could prove more fruitful with an improvement plan.<\/p>\r\n\r\n\r\n\r\n

      This is the sort of thing most people don\u2019t understand. They can check for the glitches but fail at fixing them.<\/p>\r\n\r\n\r\n\r\n

      How the backlink results shine and raise depends on these last 15 minutes that you spend on your audit. This will help you have a plan of action and a target set.<\/p>\r\n\r\n\r\n\r\n

      Here is how you can break down the plan of action and execution:<\/p>\r\n\r\n\r\n\r\n