So you have an account in social platforms that are relevant to your business and regularly post stuff about your brand, and your industry in general. Overall, you are doing good. Right? Unfortunately, the blunt answer to that question is a blunt NO. You see, having an account and posting

TrueView for Action is a new ad format from Google and it is based on TrueView in-stream ads and an extension of ‘custom intent audiences’. In this article, you will explore this new product in detail. If you are already aware of TrueView in-stream ads and how they function, you

Danny Sullivan is the man behind two of the most popular SEO related websites – Search Engine Land and Search Engine Watch. Search Engine Land is an industry related publication that reports and covers major events and findings in the field of search engines, search engine optimization, and search engine

Looking out for some fiercely creative social media marketing ideas from successful businesses? Then you are at the right place. In this article we have highlighted top 7 mini case studies of some of the most successful businesses who made it big through social media. Each of these businesses have

So you have a great website or a blog that’s built on cutting edge technology and full of visually stunning graphics that your visitors find irresistible. But have you applied image SEO techniques to make the most of it? Although image SEO sounds pretty straight forward: just compress it so

Did you know, you could spend as little as 6 hours on social media and dramatically increase your brand recognition, website traffic as well as sales with minimal or no cost? Yes, you heard it right. Those are the benefits of social media marketing. So, what is social media marketing?

What comes to your mind when you plan to SEO optimize your website. Well, most of the marketers and website owners hugely focus on keywords and sideline the rest of the elements – including the important ones like the SEO score. Sounds familiar? Are you one among the?

Did you know social media marketing assures 100% better lead-to-close ratio when compared to outbound marketing? Also, 84% of the B2B marketers leverage social media platforms in one form or the other. Now looking at those stats, social media platforms can surely be the solution that you are looking for. It is

Gone are the days when SEO was the privilege of the elite few website owners. Today, almost every website owner is aware of SEO and has access to truckloads of articles on the web to optimize their sites as this SEMrush review notes. So if everyone is adopting SEO techniques,

Optimizing your website for SEO is an ongoing process that requires you constantly monitor it, make changes when necessary, and fix issues as they occur. To do all this, you have to conduct frequent site audits – content audit, SEO audit and technical audits. Screaming Frog SEO Spider is one