{"id":3687,"date":"2020-01-03T10:00:29","date_gmt":"2020-01-03T10:00:29","guid":{"rendered":"https:\/\/creffielddigitalprint.com.au\/?p=3687"},"modified":"2024-04-28T11:13:38","modified_gmt":"2024-04-28T11:13:38","slug":"the-artists-definitive-guide-to-printing-pt-1","status":"publish","type":"post","link":"https:\/\/trdemo.com.au\/creffield\/blog\/the-artists-definitive-guide-to-printing-pt-1\/","title":{"rendered":"The Artist&#8217;s Definitive Guide To Printing (pt.1)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3687\" class=\"elementor elementor-3687\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06859c2 e-flex e-con-boxed e-con e-parent\" data-id=\"06859c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-047367c e-con-full e-flex e-con e-child\" data-id=\"047367c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daacfbb title_banner elementor-widget elementor-widget-heading\" data-id=\"daacfbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Artist\u2019s Definitive Guide To Printing (pt.1)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8b4a4 description elementor-widget elementor-widget-text-editor\" data-id=\"fc8b4a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Wooo, so pumped! Let\u2019s do this!\u00a0Next step: world domination!\u00a0Errrm ok, hold up there, tiger.. how does one actually go about getting their fine art reproduced? Where do you even start? Is my photo of this artwork good enough? Is it best to scan or photograph it? What about lighting?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d761c5e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"d761c5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"458\" src=\"https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/03\/Creffield_Logo.png\" class=\"attachment-full size-full wp-image-4893\" alt=\"\" srcset=\"https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/03\/Creffield_Logo.png 1440w, https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/03\/Creffield_Logo-300x95.png 300w, https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/03\/Creffield_Logo-1024x326.png 1024w, https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/03\/Creffield_Logo-768x244.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b83b652 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b83b652\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee4720 elementor-widget elementor-widget-image\" data-id=\"6ee4720\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"442\" height=\"533\" src=\"https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2020\/01\/Creffield_Infographicf.png\" class=\"attachment-full size-full wp-image-7473\" alt=\"\" srcset=\"https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2020\/01\/Creffield_Infographicf.png 442w, https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2020\/01\/Creffield_Infographicf-249x300.png 249w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2734e46 e-flex e-con-boxed e-con e-parent\" data-id=\"2734e46\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c949b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"12c949b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-id=\"611b418d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div data-id=\"611b418d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>You\u2019ve made the decision.&nbsp;Your artwork needs more eyes on it, so you\u2019re taking the plunge with digital reproduction. Good move, grasshopper.<\/p>\n<div>\n<div>\n<div>\n<div>\n<p>Wooo, so pumped! Let\u2019s do this!&nbsp;Next step: world domination!&nbsp;Errrm ok, hold up there, tiger.. how does one actually go about getting their fine art reproduced? Where do you even start? Is my photo of this artwork good enough? Is it best to scan or photograph it? What about lighting?<\/p>\n<h3 style=\"margin-top: 15px; margin-bottom: 0.2em; font-weight: normal; line-height: 1.4; font-size: 24px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">What the heck is colour correction, image resolution and colour gamut anyway?<\/h3>\n<div>&nbsp;<\/div>\n<p>Yes, there are specific steps required to digitally reproduce your artwork into a high-resolution master file your artwork, but can you do this yourself -and if not-&nbsp;how do you know if the printer you\u2019re working with is any good?<\/p>\n<p>Whether preparing for an exhibition, honing your style or taking your creative business to the next level,&nbsp;you need to know what to expect&nbsp;from a printing process. For this reason, allow us to be your guides as we embark Sherpa-style on this four-part series; The Artists\u2019 Definitive Guide to Printing where our expedition begins with communication and expectations, and ascends to the dizzying heights of digital reproduction, gamut and colour corrections, printing mediums, ink types and gicl\u00e9e.<\/p>\n<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">&nbsp;<\/span><\/p>\n<h3 style=\"margin-top: 15px; margin-bottom: 0.2em; font-weight: normal; line-height: 1.4; font-size: 24px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">So buckle up and prepare to immerse yourself in a venture of knowledge, friends!<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>&nbsp;<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p>There are so many options for fine art printing but finding the right one for your project is the key, and unless you\u2019ve&nbsp;studied extensively or chose the red pill of knowledge, it\u2019s definitely not that easy to achieve on your own.<\/p>\n<p>And,&nbsp;just because a Printing service owns a wide-format ink-jet printer that can print on canvas or art paper doesn\u2019t necessarily qualify them to reproduce your unique work of art. A truly masterful digital reproduction is gained through years of experience in determining the balance of luminescence, contrast, control of colour, sharpness, light and shade.<\/p>\n<p>Nevertheless, when you do find that fine art printing expert who is a perfect match for your artwork, they will not only&nbsp;work with you to create the results you\u2019re after, but also ensure consistency across future orders. Boom.&nbsp;One phone call and orders up!<\/p>\n<p>So.&nbsp;Let\u2019s start with the basics. What should you expect your printer to know? How should they be communicating with you? How can you tell if they are as good as they claim?<\/p>\n<h2 style=\"margin-top: 15px; margin-bottom: 20px; line-height: 1.3; font-size: 40px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">Knowledge and communication<\/h2>\n<p>We find nothing kills quality like bad communication, so ideally your Printing Service should:<\/p>\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; have been digitally reproducing art for at least five years so you can be confident that they are across the technical kinks involved in reproducing fine art such as&nbsp;capture, colour management, printing and coating<\/p>\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;ask you questions&nbsp;to understand your requirements and expectations prior to undertaking the job and work&nbsp;with&nbsp;you, rather than dictate your end product<\/p>\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; have multiple conversations with you about your print so they can&nbsp;match the best printing options for your work<\/p>\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; offer a&nbsp;choice of materials&nbsp;with different surface textures, weights, composition and base colours<\/p>\n<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; maintain clear communication and&nbsp;always consult with you&nbsp;after every step<\/p>\n<p>Ok, you\u2019ve reached base camp. Next step, actual image reproduction:<br><br><\/p>\n<h2 style=\"margin-top: 15px; margin-bottom: 20px; line-height: 1.3; font-size: 40px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">hotography vs scanning<\/h2>\n<p>Image capture is by far the most important step in the art reproduction process because it governs how many details, tones and colours will be available in the print file.&nbsp;Unless you have extensive experience with digital reproduction&nbsp;and understand the technical intricacies involved in determining the quality and resolution of your source image,&nbsp;scanning or photographing an original artwork isn\u2019t that simple.<\/p>\n<p>When deciding between scanning and photographing your artwork,&nbsp;the most cost-effective solution&nbsp;is often using a high-quality flatbed scanner. Particularly useful for&nbsp;high-detail mediums such as printmaking or collage&nbsp;that are difficult to translate without the use of a fast macro lens, scanning takes much of the guesswork out of lighting, camera angle and resolution, producing sharp, high quality TIFF files that are ready for colour correction and archival file saving.<br><br><\/p>\n<h2 style=\"margin-top: 15px; margin-bottom: 20px; line-height: 1.3; font-size: 40px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">However, not all art mediums are suitable for scanning.<\/h2>\n<p><\/p>\n<p>For instance, a textured acrylic artwork or oil painting with a shiny surface can end up with glare from the scanner light reflecting off the indentations and textures of the painting and blowing out those elements in the finished digital scan.<\/p>\n<p>Another hurdle to flatbed scanning is if the artwork is currently mounted or framed and whether you have the&nbsp;desire or skill to disassemble and reassemble it. In these cases, photography is your best bet.<br><br><img decoding=\"async\" src=\"https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/04\/toa-heftiba-gLttE-qOWhk-unsplash-scaled-1.jpg\" sizes=\"(max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/04\/toa-heftiba-gLttE-qOWhk-unsplash-scaled-1.jpg 2560w, https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/04\/toa-heftiba-gLttE-qOWhk-unsplash-scaled-1.jpg 600w, https:\/\/trdemo.com.au\/creffield\/wp-content\/uploads\/2024\/04\/toa-heftiba-gLttE-qOWhk-unsplash-scaled-1.jpg 100w\" alt=\"digital art print\" width=\"2560\" height=\"1575\" style=\"vertical-align: top; border-width: 0px; border-style: initial; width: 616px; font-family: Montserrat; text-align: center;\"><br><\/p>\n<p><br><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p>Many considerations go into photographing fine art, such as the artistic medium of the piece; texture, surface and colours (e.g. oil vs textured acrylic painting), lighting source, type and strength, camera positioning, file size, filters and lenses used.<br><br><\/p>\n<h3 style=\"margin-top: 15px; margin-bottom: 0.2em; font-weight: normal; line-height: 1.4; font-size: 24px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">A high-resolution, properly lit, colour-managed capture process is critical to getting the sharpness, detail and colour accuracy needed to embody the essence of your artwork.<\/h3>\n<div><br><\/div>\n<p><\/p>\n<p>For a great digital copy that really picks up the finer details, a&nbsp;professionally lit studio, use of a colour guide and high-quality camera&nbsp;will produce a high-resolution master file ready for high-quality reproduction.<\/p>\n<p>We will go into the finer details of pro-level photographic capture in a future blog, but ultimately, compared to 20-megapixel consumer cameras or even 45-megapixel pro-model cameras,&nbsp;a scanning-back camera captures from 200 to 416 megapixels of data in every image.<br><br><\/p><h3 style=\"margin-top: 15px; margin-bottom: 0.2em; font-weight: normal; line-height: 1.4; font-size: 24px; font-family: Montserrat; -webkit-font-smoothing: antialiased;\">Fun Fact: the word pixel is a portmanteau of \u201cpicture\u201d and \u201celement\u201d [picture + element = pixel] to describe the smallest unit on a grid depicting an image<\/h3><div><br><\/div>\n<p><\/p>\n<p>I digress. If the concept of megapixels in relation to screen resolution is giving you altitude sickness, lets break it down: in plain English, it simply means that a&nbsp;higher megapixel camera is capable of producing very high-quality DPI images&nbsp;-and if paired with a fast lens- can create prints large enough for billboard-sized reproductions, if that\u2019s your jam!<\/p>\n<p>Of course, if you want to take the guesswork out of the whole process and create truly tour de force reproductions, look no further than your professional Printing Service (see \u2018Knowledge and communication\u2019 above to conquer that mountain).<\/p>\n<p>Don\u2019t forget that digital printmaking is not only a collaborative process, but also an extremely creative one which can&nbsp;level you up to new concepts, techniques and innovations&nbsp;and&nbsp;turn your art into something more.<\/p>\n<p>Stay tuned for part 2 of this series, where we\u2019ll do a deep-dive into colour corrections, screen calibrations and colour gamuts: Fine Artists, Photographers and Digital Artists alike will wanna come along for this adventure!<\/p>\n<p>Meanwhile, if you have any further questions about what to expect from a printer and the best way to digitise your own artwork, drop us a line at plots@creffield.com.au or call us on (03) 9329 5177<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Artist\u2019s Definitive Guide To Printing (pt.1) Wooo, so pumped! Let\u2019s do this!\u00a0Next step: world domination!\u00a0Errrm ok, hold up there, tiger.. how does one actually go about getting their fine art reproduced? Where do you even start? Is my photo of this artwork good enough? Is it best to scan or photograph it? What about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6593,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,7],"tags":[14,15],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dear-artist","category-printing","tag-digital-art","tag-digital-print"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Artist&#039;s Definitive Guide To Printing (pt.1)<\/title>\n<meta name=\"description\" content=\"Taking the next step in your art career is never easy. 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